In an increasingly digitized age, having a professional website is no longer optional, especially if you are a business owner. Today, close to 2 billion people purchase goods and services online. Even a fraction of that size can mean huge revenues that your business either captures or forfeits to its competitors. For eCommerce entrepreneurs, here are eight upgrades that can drive more revenue for your business:
Use Online Forms
If your website is simply a static page with paragraphs chunked together, it will fail to interest or convert your website’s visitors into paying customers. Divide your site operations into multiple pages and use forms to carry out key functions, such as submitting an inquiry, leaving feedback, paying for a product/service, and subscribing to your email newsletter. Online forms can help you capture cleaner, more accurate data.
Use Third-Party Tools
Using professional, third-party tools is a practical solution to upgrading your website with minimal time and effort spent. For instance, if you are in the business of renting out properties, using a landlord software can streamline your property management business. The platform can help you list, promote, and advertise your properties, all from within your mobile device. It also simplifies the process of screening and reviewing applicants, including credit and background checks and execution of lease contracts electronically.
Add a Chat Option
For any serious or urgent issues, customers want a direct way to contact someone in your sales department for answers. The modern consumer is more inundated with information than ever before. They may not necessarily need help returning a product, but they need technical assistance on how to use it. In addition, today’s generation wants instant results. Leaving an email or phone number on your website doesn’t bring that immediacy that a chat feature does.
Get Rid of Stock Photos
Website users have gotten better at spotting stock photos when they encounter one. And while many of your visitors are probably indifferent about what photos you choose to accompany your text content with, using stock photos is a bad habit that could hurt your conversion rate in the long term. It shows laziness and a lack of creativity. Using dynamic, fresh, and relevant photos can improve the delivery of your content and contribute positively to the overall aesthetics of your website.
Implement Color Theory
Color theory talks about how different colors can invoke different emotions. For instance, the color yellow triggers emotions, such as serenity and joy, while the color green invokes a sense of trust and admiration. Knowing what colors to use and which ones to avoid when designing your website can result in smarter color combinations and themes that ultimately boost conversion rate.
Start a Blog
If you’re looking for cheap ways to drive quality traffic to your website and are experienced in a subject matter relevant to your business, blogging is the way to do it. Even entrepreneurs who do not have experience as a writer can still whip up blog posts that answer commonly asked questions about a particular product/service. Keep in mind that the secret to blogging is that you should always prioritize quality over quantity. Write and post fewer well-thought-of and informative articles that actually help people.
See What Your Competitors Are Up To
Keep tabs on your competitor. This is a smart way to stay a few steps ahead while also gathering clues and tips on how you can modify your business website. Look at your competitor website’s design and content. How do they arrange their content? How many pages and tabs do they have? What color schemes and fonts do they use?
Optimize Your Keywords For Search Engine Visibility
Keywords are how search engines, like Google and Bing, track and index your website on SERPs, or search engine results pages. Targeting the right keywords can help position your business website or blog posts higher on the results pages, which means better visibility when a web user searches for something using that particular keyword.
Driving customers to your business through your website is a matter of achieving a balance between utility and visuals. Looking visually appealing and having actual information to share with your web visitors will decide your business’ ability to secure traffic and convert them into paying leads.