Sometimes it’s hard to determine what statistical information is essential for promoting a website. In the sinking sands of hyperlinks, viewers’ rates, the duration of visitors’ stay on a web page and many other factors, one can be confused about how to designate priorities and which ones are to be focused on.
In this article, there is an accumulated expertise in the form of tips on how to lead an effective content marketing campaign, in order to improve decision-making skills.
#1 High attendance – high leave
It’s common when a web page has both a high rate of visitors and exits. Most probably, it means that a post is highly researchable and bears importance to readers, whereas the interface of a web page is too complicated; or, most probably, an article doesn’t provide visitors with certain argumentations, conclusions or ways of implementation.
Here, a reasonable solution would be to create a relatable content that offers readers more information on an issue that arguments it from a new perspective. The point is to showcase helpfulness and determination to give viewers a hand in finding a proper solution, not to scare them off with the website’s content targeting.
#2 Regular maintenance
Paying attention to the top visited articles and analyzing them should be a daily routine. For this, one can use Google Analytics that sends a day-to-day statistical data review via e-mail. Sometimes, it’s surprising how unexpected the most interested in the topic are. It can be anything, especially, when a website is aimed at various contents and cover more than one direction of thought. It’s possible to find out that the most visited post is an article written way before the website gained its widespread popularity or one describing the process of the website’s technical maintenance.
Checking and working with such data will enable the management team to narrow down the website’s content in order to attract more readers and eliminate insufficient posts and. When a platform has a pursued range of topics, then it’s possible to engage social implications by means of ads.
#3 Digging deep is reaching high
Even though it’s necessary to clear up a web page from odd content, it’s always crucial to keep an eye on articles that don’t get as much attention as top ones. Sometimes, such posts need to be optimized by rebranding and rearranging them. Maybe, they are not up-to-date anymore and should be put away in the back drawer (archived).
When an Internet resource is taken care of well and is all neat and ‘groomed’ that the most valuable and audience aimed content appears meaningful and emphasized.
#4 Minding figures
Another problem may occur when the management of a website doesn’t regard the number of readers efficiently. Instead of praising the website’s visits and count viewers, it’s crucial to convert that data into a profitable performance. The figures determine an opportunity for a platform to extend the range of services and implement new methods encouraging an increase in revenue.
Adding sponsors and including balanced advertisements of new products can ensure financial prosperity and, consequently, the growth of a page.
#5 Setting goals
Determining certain objectives beyond increasing the number of readers is essential. When a web page exists with the only purpose of being visited, it won’t last long. However, a good moto in the combination with specific goals will definitely do their work. For instance, if a resource offers book summaries and analysis, then the moto should convince potential readers that they won’t be able to comprehend them without its help, e.g. ‘Reading a book in 10 minutes has never been so easy’. In this case, a goal is set up to make it fast and easy for viewers to read a short thorough summary of a book and get the plot.
Objectives determine priorities and having priorities makes it easier to find a means to innovations and improvements.
#6 Benefits make the world go round
If a website is aimed at the distribution of a product then, surely, it cannot function at its full capacity without attracting potential buyers who are searching the web in an attempt to find the best deal. For this, discounts, offers, bonuses, and competitions are to be assured.
Marketing is all about selling it and reaching the top of hierarchy of competitors. If a web page is no better than the one before, then why become a customer?
#7 Why do they flinch?
Using a set of tool to track a visitor’s movements when they enter a website can uncover many flaws of the system. Statistically, every 3rd visit is random and it doesn’t get any further than the main menu since the sought for is nowhere to be found. Knowing where they enter and leave the page can motivate to hook them up and make them follow a lead of bear crumbs.
#8 A vassal of my vassal is a vassal of mine
Doubtlessly, any website is linked to others. Tracking where the most traffic comes from and aiming the content of a website to the content of referrals will create an unbreakable web and increase its promotion rate.
Moreover, it’s useful to agree on co-operation with other, not social media, webpages and exchange both the content and ‘flattering’ from time to time.
There is no success without taking risks. Investing time and efforts along with sufficient funds are a must of any content marketing. If the results are insufficient, then there are only two ways to tumble or to double.
Either way, it can lead to a failure, however, if risks are taken, then at least there is a chance to win.
#10 Leading a distant game
Everyday maintenance is important but it doesn’t give a full picture. The best way to follow a progress is not give up daily check-ups after some time when the company seems stable and switch to a monthly report review. Then, the picture unfolds and flaws are easily determined.
This can help set up long-term perspectives and predict possible dysfunctions and prevent them from happening.