by Russell Davies | Oct 2017 | Marketing
As a business owner and a website owner you will naturally wish for your website to rank #1 on Google when people searched for your services. You want to put your business front and centre to as many potential customers as possible. But there’s only one top spot...
by Russell Davies | Sep 2017 | Business, Marketing
I’m a huge fan of Ikea. Not because I particularly like their furniture but because I really admire the business model they’ve created. I’m also an admirer of McDonalds – again, not because I particularly like their food. In the case of Ikea...
by Julie Richardson | Aug 2017 | Marketing, Social Media, Start-up
The success of your digital presence depends on how well your website is complemented by your business’s social media presence, online advertising strategies and search engine optimization techniques. In short, they all need to work in sync for your website to do its...
by Jason Berkowitz | Aug 2017 | Marketing
It’s a tough world out there. Nowadays, almost every business, from SMEs to the digital titans, maintains a website or blog to reach out to a wider audience. The internet has indeed changed the way we do marketing: The plethora of results delivered right to their...
by Russell Davies | Jul 2017 | Marketing, Social Media
As business owners we all understand the value of a referral. It’s probably the most effective form of marketing – getting someone like a client or friend to refer you to one of their contacts is more often than not a sure fire deal. This is why groups...
by Russell Davies | Jun 2017 | Marketing, Retail
That’s the famous line by John Wanamaker well over 100 years ago. 100 years and most business owners are still no clearer to knowing which half is working for them and which half is wasted. 100 years ago you had an excuse. There was no such thing as conversion...
