Small Businesses – Pay Per Click is Cost Effective and Right For You

What is Pay Per Click (PPC)?

PPC stands for pay-per-click and is pretty much what it says on the tin. Paying a fee each time an ad is clicked. Essentially it’s like buying visits to your site utilising search engine advertising.

What is crucial of course is do those clicks directed at your business result in sufficient sales to warrant the fee paid for the click. Well, that’s the rub in all advertising but unlike in some fields, it is easier to gauge online using analytical tools.

The benefits of PPC

First and foremost it is proven to be a cost-effective marketing strategy.

Next is quick results. Following the launch of a campaign ads appear on search engines and social media platforms instantaneously meaning swift responses.

Advertising is targeted to the demographic you require be it through age, race, lifestyle, personal preference etc etc – you’re not spending money on contacting people who won’t be interested.

PPC enables smaller businesses to carefully manage their advertising budgets; you are in control of how much you are willing to pay for each click as it relates to your business.

PPC gives you brand visibility and enhances control over things like ad messaging. In addition to giving you a competitive advantage – assuming the right keywords have been used – PPC also has the benefit of being scalable as your business hopefully grows. 

The global as well as local reach of the internet: ads can be targeted for specific geographical locations. This is important for small businesses with a specific area in mind but also for those wishing to expand into other markets or obtain more of a global reach. Again, the adaptability of PPC is key in this regard.

Multiple advertising campaigns can easily be integrated into a marketing strategy for each and every keyword used.

The utilisation of platforms such as Google Ads and Google Shopping will drive growth for your business in a cost-effective and controllable way. Finally, it is worth contacting experts in PPC marketing services. Knowing the basics is one thing but as in all aspects of business employing a firm with a proven track record in the field is likely to be more effective than flying solo.