Online Marketing Blog
Regular advice, tips, inspiration and much more for your online marketing
The differences between designing for web and designing for print
I haven't done a huge amount of print design in my career. I've done enough to know that it's much more technical than it looks and there's a long history of it that someone coming into it fresh won't know until they've completed many years of experience, ideally...
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Key Ways To Improve Social Network Interaction
The success of your digital presence depends on how well your website is complemented by your business’s social media presence, online advertising strategies and search engine optimization techniques. In short, they all need to work in sync for your website to do its...
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Does Your Business Blog Have All These Important Digital Marketing Elements?
It’s a tough world out there. Nowadays, almost every business, from SMEs to the digital titans, maintains a website or blog to reach out to a wider audience. The internet has indeed changed the way we do marketing: The plethora of results delivered right to their...
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Here are 5 digital marketing tips for small businesses on a tight budget
With the World Wide Web being a tool with endless possibilities, creating and maintaining an online business has become more practical than ever before. Even when there are many e-commerce companies springing up out of the woodwork, sustaining the operations is,...
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6 Steps for Smart Digital Marketing Strategy
It’s the 21st century, and every business out there is either already online, or soon will be. Now it’s the “Gold rush” for digital marketing agencies considering how not everyone is a SEO expert, or Digital marketer. In fact if you ponder over this report by...
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Your biggest barrier to starting a business
This article first appeared on the website Penelope Trunk in April 2012 Last month I gave a speech at the Natural Products Expo in California, and I took my son with me. Everyone’s an entrepreneur in my family, and my son’s first thought was that this would be a good...
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Who’s got influence with your audience?
As business owners we all understand the value of a referral. It's probably the most effective form of marketing - getting someone like a client or friend to refer you to one of their contacts is more often than not a sure fire deal. This is why groups like BNI and...
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How Small Business Owners can benefit from Outsourcing
As a small business owner, you will be used to wearing many different hats. Part of being your own boss will mean that you are also your own marketing manager, sales accountant, webmaster and receptionist. However, if you want to put all of your energy into...
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10 Things To Consider When Starting Up Your Business
Starting a new business can be an exciting and incredibly fulfilling, if occasionally terrifying experience. While pitfalls aplenty await you, like any journey, pre- planning can help you to skirt looming disaster and place you firmly on the path to future success....
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5 Ways To Reduce Business Costs And Boost Your Bottom Line
When owners of a business look strategically at ways to boost their bottom line, their gaze inevitably falls almost exclusively on the revenue line as they explore how to acquire more customers, and how to make more sales. Sometimes though it's a matter of working...
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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
That's the famous line by John Wanamaker well over 100 years ago. 100 years and most business owners are still no clearer to knowing which half is working for them and which half is wasted. 100 years ago you had an excuse. There was no such thing as conversion...
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Do you have control of your online marketing?
Something that I come across time and time again when working with clients is access to their digital marketing assets. By that I mean, your domain name, your website hosting account, even your Facebook Page. If you needed to get access to your domain name for...
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