Online Marketing Blog
Regular advice, tips, inspiration and much more for your online marketing
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
That's the famous line by John Wanamaker well over 100 years ago. 100 years and most business owners are still no clearer to knowing which half is working for them and which half is wasted. 100 years ago you had an excuse. There was no such thing as conversion...
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Do you have control of your online marketing?
Something that I come across time and time again when working with clients is access to their digital marketing assets. By that I mean, your domain name, your website hosting account, even your Facebook Page. If you needed to get access to your domain name for...
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Social Branding 101: Social Media Tools You Need To Know About
Social media is more important than ever, with businesses drooling at the prospect of a generation of tech-savvy millennials. With such precedence being placed on channels such as Facebook, Twitter and Instagram, the question is: how can you use social media channels...
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Digital Marketing Advice for Small Businesses
As the world has moved towards an increasingly online economy, a variety of business disciplines have evolved beyond all recognition. This is particularly true when it comes to a company’s marketing activities. The phenomenon that is digital marketing grows in scope...
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What Is A Domain Name And How Does It Work?
I've worked with and built websites since the late 90's so sometimes I take the knowledge I have for granted but every now and then a client will ask a question that will catch me off guard. Asking a client recently about their domain name for their website that we...
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How To Get Started As A Blogger
There's been a seismic shift in career options over the last 10-20 years. When I left University in 1994 the only realistic options for careers were to get a job, work the career path set out for you and hope that eventually you would get a senior position in a decent...
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The Top 6 Tips For Growing Your Facebook Business Page Likes
Every business owner knows in their heads that Facebook is crucial for their online presence and to help grow their business. But in their hearts, they may sometimes feel quite frustrated about how much of a time trap it is. Many of them are unsure about how to use...
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Strategic Tips To Boost Your Inbound Marketing Promotion Performance
Every year Hubspot produces a report on inbound marketing to give all marketing enthusiasts a glimpse into what has happened the previous year so that we can appropriately adjust in the current year. There is probably no one better to provide these statistics than...
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10 Intellectual Ways To Power Up Your SEO And Web Design
Article submitted by http://www.ntwdesigns.com/ Website design and search engine optimization are two things that should always be complimentary to one another. A web design creates a visual for a website, while search engine optimization boosts that website higher in...
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Who Will Buy My Product? Developing The Customer Persona
Congratulations! You took that big idea you had and brought it to life. Now you have a real product. The world should be beating a path to your door, right? Not so fast. You’ve done a lot of work already to get to where you are, but there’s more to be done to get your...
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Tips For Creating Effective Videos For Your Chosen Social Media Platforms
According to Jeff Bullas, (among the top 20 influencers of CMOs in 2017), one of the top social media marketing trends to look for in 2017 is livestream video. With platforms like Facebook live and Twitters Periscope, it is not difficult to see that live video is...
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5 Small Business Growth Strategies For 2017
Successful small businesses and startups don't reach a pinnacle of growth by luck alone. The best small business marketers know that success and growth are a result of tactfully implementing the right strategies at the right time. Since these little companies have...
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