Online Marketing Blog
Regular advice, tips, inspiration and much more for your online marketing
6 Ways to Boost Your Website’s Responsiveness & Rankings
Google first increased the impact of a website’s mobile-friendliness on its ranking position back in 2015. As part of this update, every website that showed mobile-responsive qualities received a small ranking boost in the mobile search results only. Fast forward to...
7 Expert-Approved SEO Tips to Implement in your Business
Imagine you have designed a sleek and responsive site with all the features that your target consumers are looking for. But your website analytics tells a different story. You notice that your website hasn’t been receiving as much traffic as you'd hoped. So, it's...
All The Things You Absolutely Need To Know Before Starting Your Business
Owning a business surely sounds like a dream come true. There are no fixed working hours, you are your own boss, you decide who your clients will be and get to keep all the profits. In theory, it sounds amazing and a great business idea equals a successful business....
Easy Ways to Improve Your Email Open Rates
Email open rates are very important; they are the way you know whether your customers still want to hear from you and that you are still providing quality content. As businesses get older, they start to see a decline in the open rates of their emails. With the number...
5 Tips That Help You Protect Your Luxury Brand Heritage
An aspect that is especially prevalent within the fashion industry regards luxury companies relying too much on their heritage. Now the value of brand heritage can be extremely important. Prestige, especially when it comes to a luxury fashion brand, can have a...
Google Ranking’s Checklist: What Does It Take to Reach the Top?
No matter if your business is present only online or you also have a brick-and-mortar store - if you have a website, you need to make sure people will find it. The logic behind it is simple: for people to purchase your products or services, they first need to know...
8 Best WordPress Caching Plugins and How They Launch Your Site Performance
WordPress is a dynamic content management system. Out of hundreds of plugins used on a WordPress site, one of the most vital plugins to use is the cache plugin. The cache is the collection of temporary data that is stored and can be quickly accessed on request. This...
Top 5 Ecommerce WordPress Plugins
With businesses turning to the internet to improve their sales, platforms such as Facebook, Twitter, and Instagram have become an easy way to make quick sales. However, businesses that are hoping to enjoy consistent growth and sales are turning to e-commerce. This is...
Green Tips to Create an Environmentally Friendly Workspace
If you walk through a typical office, there are a few things you are nearly guaranteed to see. There will be a computer at every workstation, a printer will be spitting out papers, the coffee maker will be brewing a fresh pot, and a slew of office products will be...
Technologies that will intrude our lives in 2020
As quoted by Albert Einstein, ‘All of our exalted technological progress, civilisation for that matter, is comparable to an axe in the hand of a pathological criminal’ There is no secret that advanced technologies are making our lives easier with integrated AI in the...
Smart Ways Car Dealers Can Drive Sales With Social Media
Social media is an essential digital marketing tool for car dealers and automotive marketers — 75% of car buyers and 68% of service customers say internet research, including social media and review sites, is the most helpful medium when choosing a car dealership, a...
How Creative Logo Recalls The Value Of Your Brand?
We all understand that logo design is important, but why is that? Read this article and find out.
