Online Marketing Blog
Regular advice, tips, inspiration and much more for your online marketing
What is a SSL Certificate and how does it work?
You may have noticed when you're shopping online how your web browser shows a padlock and the words SECURE in the URL field at the top of your screen. Without you realising, your web browser (i.e. Chrome, Internet Explorer etc) has established a secure and encrypted...
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119 Email Marketing Facts Every Marketer Should Know
The power of email marketing is underestimated nowadays. A recent study shows that 77% of consumers prefer emails for marketing communication. Websitebuilder.org presents 119 interesting facts, proving that email marketing deserves to be implemented in your marketing...
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Top 3 website techniques to maximise your casino affiliate profits
When it comes to casino affiliate marketing and digital marketing, there are endless ways in which you can make money. No matter which method you use, whether it’s persuading others to play free slot machines through email campaigns, or promoting some bonus offer on...
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Google could start warning people about your website
Late last year, Google announced that it wants to move towards a more secure internet and will start to warn users of their Chrome browser about insecure websites (and with almost half of all internet users using Chrome, that's a lot of users!). If you've purchased...
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The differences between designing for web and designing for print
I haven't done a huge amount of print design in my career. I've done enough to know that it's much more technical than it looks and there's a long history of it that someone coming into it fresh won't know until they've completed many years of experience, ideally...
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Key Ways To Improve Social Network Interaction
The success of your digital presence depends on how well your website is complemented by your business’s social media presence, online advertising strategies and search engine optimization techniques. In short, they all need to work in sync for your website to do its...
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Does Your Business Blog Have All These Important Digital Marketing Elements?
It’s a tough world out there. Nowadays, almost every business, from SMEs to the digital titans, maintains a website or blog to reach out to a wider audience. The internet has indeed changed the way we do marketing: The plethora of results delivered right to their...
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Here are 5 digital marketing tips for small businesses on a tight budget
With the World Wide Web being a tool with endless possibilities, creating and maintaining an online business has become more practical than ever before. Even when there are many e-commerce companies springing up out of the woodwork, sustaining the operations is,...
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6 Steps for Smart Digital Marketing Strategy
It’s the 21st century, and every business out there is either already online, or soon will be. Now it’s the “Gold rush” for digital marketing agencies considering how not everyone is a SEO expert, or Digital marketer. In fact if you ponder over this report by...
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Your biggest barrier to starting a business
This article first appeared on the website Penelope Trunk in April 2012 Last month I gave a speech at the Natural Products Expo in California, and I took my son with me. Everyone’s an entrepreneur in my family, and my son’s first thought was that this would be a good...
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Who’s got influence with your audience?
As business owners we all understand the value of a referral. It's probably the most effective form of marketing - getting someone like a client or friend to refer you to one of their contacts is more often than not a sure fire deal. This is why groups like BNI and...
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How Small Business Owners can benefit from Outsourcing
As a small business owner, you will be used to wearing many different hats. Part of being your own boss will mean that you are also your own marketing manager, sales accountant, webmaster and receptionist. However, if you want to put all of your energy into...
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