Online Marketing Blog
Regular advice, tips, inspiration and much more for your online marketing
Customer Review Generation in Your Social Media Marketing Campaign: A How-To Guide
With so many different social media and business listing platforms that enable your company to increase its online visibility, search ranking, and general web presence, it is impossible for one person to have enough time to cover all of them. So, on which platforms...
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The Biggest Threat To Modern Technology
“Cybercrime is the greatest threat to every company in the world” - Ginni Rometty, CEO of IBM. But what exactly is a cybercrime? It is defined as offences committed against individuals or groups which have a goal to cause harm or cause a loss to the victim. The modern...
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Why Local Engagement is Vital in 2018
Despite the fact that the world is now a globalised world, there is still a huge amount of value in local markets. Far from stamping out local producers, globalisation has attached a premium price to many of their goods. This is just one demonstration of the power...
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Seven SEO Skills You Must Learn To Become An Expert
For those who are interested in becoming one of the best SEO experts, or if you already are an SEO professional who wants to improve your performance, then you should begin looking at the certain skills you need to become an excellent search marketer and look for ways...
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7 Statistically Proven Way to Maximize E-Commerce Sales Using Email Marketing
E-commerce is very competitive, so you need to find unique ways to build customer loyalty. The more customers loyal to your brand, the higher chances of achieving consistent conversions over longer periods. However, with so many online marketing strategies to utilise,...
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Social Media Marketing: The Movie
There's a huge amount of content online regarding what you should (and should not) be doing to promote your business effectively using social media. It feels like there is literally no end to the content (there must be - perhaps I should use figuratively instead of...
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Considerations When Asking For SEO Help From A Respected Digital Marketing Company
The digital marketing landscape is always changing. Gone were the days that companies can only market their brands and products through television, radio, and billboards. Today, social media, email and content marketing are being used as powerful tools to reach out to...
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Career opportunities made possible because of Digital Marketing
Mobile and internet have completely changed the world around us. In the last few decades, digital marketing (note : digital marketing refers to the promotion of products over electronic media or internet) has touched all of us in different ways. In the process, there...
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When you’re thinking about GDPR, don’t forget your website!
Seems like every business event, networking breakfast or any sort of gathering of fellow business owners I attend the subject of GDPR comes up. I guess this is partly because of my role in digital marketing but also because it's both imminent and complex. Imminent...
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Why Search Engine Optimisation or SEO Works So Effectively
We’ve all heard about SEO. Despite the chants that say “SEO is dead” from businesses and individuals who failed to deliver results, SEO is still the same process that can push your site to the top rank of search engines. So what exactly is SEO? By definition, Search...
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What to Ask a Digital Marketing Agency Doing Seo for Your Business
In today’s business world, search engine optimization, or SEO, is both a trend and a must that websites need to consider. You should treat your business as a masterpiece; whether you’re the sole owner or a partner, you should try every option possible to generate...
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4 Reliable Keyword Research Tools That Startup Business Should Try
Keyword research is an inevitable part of search engine optimization and search marketing, which is critical regarding digital marketing now. Even though all, including start-ups to top corporate, have an equal opportunity regarding promotions online, spending too...
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