Online Marketing Blog
Regular advice, tips, inspiration and much more for your online marketing
5 KPIs Content Marketers Should Track
Consumers are definitely fed up with pushy and intrusive marketing campaigns, and they resort to various methods in order to avoid them. These days when almost every browser comes with a preinstalled pop-up blocker, and when many streaming services are either ad-free...
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4 Web Design Myths that Are Sabotaging Your Profitability
A great deal of website owners nowadays are self-taught. Blogs, portfolios, local business sites, online stores — there’s nothing a one-man team can’t build with DIY website platforms and content management systems. Of course, these spirited individuals also get some...
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Key Ways Call Tracking Can Help Boost Marketing Efforts
Marketing can make up such a huge percentage of your overall spending - after all, you can secure the best sales if you have trustworthy marketing campaigns in your hands, but even then not all campaigns are guaranteed successes. However, did you know that you can...
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Keyword Research Tactics and Topic Modelling Impacts Your SEO in a Huge Way
Keyword research is an integral aspect of SEO. It is also helpful while brainstorming blog topics, conducting personal research or even selecting keywords that optimise the website. However, often people don’t know where to start. You always have the chance to make...
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Social Media – Expanding The Horizon Of Ecommerce (Infographic)
Ecommerce has undoubtedly made a huge difference in the world of marketing since its inception, and now social commerce is rising just as fast. These days, a lot of social networks are promoting ecommerce transactions, working together to provide an exceptional...
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How to Successfully Use Mobile Messages for Your B2B Marketing Strategy
Technology is changing people’s lives in ways most prominent experts could not imagine just a few decades back. For many of these individuals carrying smartphones wherever they go has become a norm. It is not uncommon for them to use such devices to access the...
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What is mobile-first indexing and how does it affect SEO?
Mobile First Indexing and SEO The internet is absolutely massive. There are billions of pages and billions of devices connected to it. Filtering through everything without the help of search engines would be impossible. Search engines, however, must rank results in...
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Top Needed-to-Know Tips for Digital Marketing
Digital marketing is currently one of the most important elements of modern marketing. In fact, in case you have not factored in digital marketing into your business, you are not just missing out on an incredible market, but also stifling the growth potential of your...
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Brexit Prompts Marketers To Move To Digital
A measly 0.8%—that’s how much UK ad spending grew in the first quarter of 2018 according to the results of a study conducted by financial services company IHS Markit. As it turns out, the challenging and unpredictable market conditions created by Brexit has led almost...
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When They Don’t Respond, Here’s How You Write a Follow-Up Email
Reaching out to customers and potential customers via email has really changed how marketing and sales approach their jobs. It’s difficult when you can’t sit across a table from someone and gauge their body and facial reactions. It’s also difficult when you can’t just...
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Secrets To Effective Conversion Rate Optimisation
Conversion rate can be defined as the percentage of visitors and users who carry out a desired action on a webpage. Optimization of this conversion rate increases the percentage of these visitors who eventually become customers. However, it doesn't just stop there....
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How To Achieve Social Media Marketing Success? Try These 15 Steps
As providers of Social Media Marketing services, we're always looking for great resources to help our clients to manage their own social media marketing. The more we can help you to achieve success on your own social media channels the more you'll think kindly of us...
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