Online Marketing Blog

Regular advice, tips, inspiration and much more for your online marketing

5 KPIs Content Marketers Should Track

Consumers are definitely fed up with pushy and intrusive marketing campaigns, and they resort to various methods in order to avoid them. These days when almost every browser comes with a preinstalled pop-up blocker, and when many streaming services are either ad-free...

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Top Needed-to-Know Tips for Digital Marketing

Digital marketing is currently one of the most important elements of modern marketing. In fact, in case you have not factored in digital marketing into your business, you are not just missing out on an incredible market, but also stifling the growth potential of your...

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Brexit Prompts Marketers To Move To Digital

A measly 0.8%—that’s how much UK ad spending grew in the first quarter of 2018 according to the results of a study conducted by financial services company IHS Markit. As it turns out, the challenging and unpredictable market conditions created by Brexit has led almost...

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Secrets To Effective Conversion Rate Optimisation

Conversion rate can be defined as the percentage of visitors and users who carry out a desired action on a webpage. Optimization of this conversion rate increases the percentage of these visitors who eventually become customers. However, it doesn't just stop there....

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