Online Marketing Blog
Regular advice, tips, inspiration and much more for your online marketing
5 E-Commerce Business Ideas You Can Run From Home
Running a business from home has never been more accessible. With the rise of digital platforms, starting an e-commerce venture is a practical and potentially lucrative option for many. Whether you’re looking to supplement your income or build a full-time career, here...
Ensuring Compliance and Security in Corporate Asset Management
Companies invest heavily in physical assets from IT equipment to industrial machinery worth millions. Keeping track of extensive corporate asset inventories poses immense challenges for finance, facilities, and IT administrators. Tracking assets is critical for...
How to Build Your First AI Chatbot
Today, when artificial intelligence has reached its pinnacle in terms of capabilities and popularity (although, nobody knows what waits for us in the future), there is an unprecedented opportunity for businesses of all types to enhance their customer communication...
Small Businesses – Pay Per Click is Cost Effective and Right For You
What is Pay Per Click (PPC)? PPC stands for pay-per-click and is pretty much what it says on the tin. Paying a fee each time an ad is clicked. Essentially it’s like buying visits to your site utilising search engine advertising. What is crucial of course is do those...
Optimizing HVAC Success with SEO
In today’s digital age, having a solid online presence is crucial for any business, including HVAC (Heating, Ventilation, and Air Conditioning) services. As potential customers increasingly turn to the Internet to find HVAC services, book appointments, and read...
Cybersecurity Best Practices for Digital Marketers
As digital marketers, we’re often immersed in campaigns, analytics, and social media trends, sometimes overlooking a crucial aspect of our work: cybersecurity. Ensuring your digital marketing efforts are secure is vital for protecting sensitive data and maintaining...
Steps to Take Once You’ve Designed the Perfect Logo
The perfect logo can make the difference between customers flocking to your company and them barely noticing what you have to offer. A bright and brilliant logo should inform your target audience what you’re all about and appeal to their sensibilities. It should also...
Payment Options for Small Businesses in the UK
Navigating the landscape of payment options is crucial for small businesses in the UK to ensure smooth operations and customer satisfaction. With the variety of payment methods available, it's essential to understand the advantages and drawbacks of each to make...
Building Trust and Loyalty: Content Marketing Tips for Financial Services
Today's technology has drastically affected the way people consume media. There is a great deal of information out there, and most people don't have a lot of time for in-depth reading, opting instead to scan text. So, media firms have to find ways in which information...
Effective Ways To Improve Your Workplace Environment
One of the best ways to maintain a productive workplace is to make sure that you have strategies in place to create a positive environment for your employees. After all, a happy and motivated workforce is a productive workforce. On the other hand, a toxic working...
Marketing for Mortgage Brokerages: Strategies for Each Stage of the Funnel
Mortgage rates in the UK surged at an unprecedented rate in 2022, doubling from March to December. With inflation rising, the Bank of England introduced multiple bank rate hikes, driving mortgage rates to 4.7 per cent by January 2024. Among other indicators, these...
9 Things You Should Take Note Of When You Start Making Video Content
With digitalisation, the shift towards video content is not just apparent--it's transformative. The dominance of video content in digital marketing and online engagement is more pronounced than ever. Currently, videos account for nearly 80 per cent of all...