Online Marketing Blog

Regular advice, tips, inspiration and much more for your online marketing

What is a SSL Certificate and how does it work?

You may have noticed when you're shopping online how your web browser shows a padlock and the words SECURE in the URL field at the top of your screen. Without you realising, your web browser (i.e. Chrome, Internet Explorer etc) has established a secure and encrypted...

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119 Email Marketing Facts Every Marketer Should Know

The power of email marketing is underestimated nowadays. A recent study shows that 77% of consumers prefer emails for marketing communication. Websitebuilder.org presents 119 interesting facts, proving that email marketing deserves to be implemented in your marketing...

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Key Ways To Improve Social Network Interaction

The success of your digital presence depends on how well your website is complemented by your business’s social media presence, online advertising strategies and search engine optimization techniques. In short, they all need to work in sync for your website to do its...

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6 Steps for Smart Digital Marketing Strategy

It’s the 21st century, and every business out there is either already online, or soon will be. Now it’s the “Gold rush” for digital marketing agencies considering how not everyone is a SEO expert, or Digital marketer. In fact if you ponder over this report by...

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Your biggest barrier to starting a business

This article first appeared on the website Penelope Trunk in April 2012 Last month I gave a speech at the Natural Products Expo in California, and I took my son with me. Everyone’s an entrepreneur in my family, and my son’s first thought was that this would be a good...

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Who’s got influence with your audience?

As business owners we all understand the value of a referral. It's probably the most effective form of marketing - getting someone like a client or friend to refer you to one of their contacts is more often than not a sure fire deal. This is why groups like BNI and...

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How Small Business Owners can benefit from Outsourcing

As a small business owner, you will be used to wearing many different hats. Part of being your own boss will mean that you are also your own marketing manager, sales accountant, webmaster and receptionist. However, if you want to put all of your energy into...

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