Today, podcasts are not just an online entertainment format or a way to transmit information. Now it is a full-fledged industry that gathers millions of listeners in different countries of the world.

Digital transformation and modernization allows using new and original approaches to create, distribute and monetize audio content.

Therefore, an interesting question arises: what should we expect from podcasting in the next few years? How much will podcasting equipment change, what podcasting software and formats will be used. Today we will discuss 5 trends that will be relevant and in demand. Such knowledge will help you adapt to new realities and be ahead of the competition.

Multi-format approach

One of the main trends in the podcast industry is a change in format. More and more viewers are interested in not just listening to broadcasts, but also watching what is happening. Therefore, we should expect a more active transition of podcasts from audio to video format.

Because of this, the Spotify podcast is gradually losing its relevance, while the number of listeners and viewers on YouTube is actively increasing. Using the video format provides an excellent opportunity to expand the audience, increase engagement, using the principles of visual contact.

But one task is to record a video, and quite another to adapt the recorded podcast for audio platforms. In this case, you will need to use a solution such as the MP4 to MP3 converter from Movavi. This is a convenient tool for quickly converting videos to audio format. In the future, you can publish them on the appropriate platforms.

Using a solution such as video to audio converter, you can make your content available on several platforms at the same time. This expands the audience, allowing you to be available everywhere. In addition, video to mp3 converter is extremely easy to use.

Automation and AI

Already now, artificial intelligence has a significant impact on podcasting. Experts predict that its role will gradually only expand and strengthen. After all, chatbots for small businesses were once something fantastic and incredible. Today, a chatbot is a natural need for every online business. It is not surprising that AI will significantly affect podcasts.

The neural network opens up several unique possibilities at once:

  • automatic audio transcription;
  • add subtitles for video format;
  • improving sound quality;
  • removing background noise;
  • creating covers and titles;
  • generating ideas;
  • writing scripts.

If you have problems with podcast ideas, the neural network can offer many relevant options. Using an AI podcast generator is easy and simple, and also completely free.

Some podcast platforms are already starting to integrate AI tools, adding them directly to the interface for faster and more convenient editing. This way, you can significantly save time on editing and production.

Collaborations and remote interviews

Here, we should thank the pandemic in many ways, which has significantly affected the process of creating podcasts. More and more often, creators use a remote format of collaboration and joint recordings instead of direct meetings in the studio.

Therefore, a new trend is recording interviews at a distance, regardless of where the participants are geographically located. This opens up new opportunities for creating a joint podcast with experts, influencers, artists and other people around the world.

Sometimes it happens that the interlocutor cannot even be online during the recording of the podcast. In this case, he can record preliminary video answers to current questions at his convenience. Then the host can use a converter to convert the video material into audio, add comments and other elements. The result is a full-fledged episode for further publication on various platforms, including Google Podcasts alternatives.

Micro podcasts and niche content

Another important and modern trend is the choice in favor of a more niche topic. For example, the problems of teenagers, raising children, online marketing, innovations in cooking and much more are discussed. The number of podcast topics is almost limitless.

The audience is actively interested in those topics that are closer to them and correspond to their interests. They are no longer interested in listening to universal topics. And podcasters should understand this, look for their niche and find a loyal audience.

Micropodcasts are also gaining popularity. These are short episodes no longer than 5-10 minutes. They are convenient to listen to when you are on the road, or on a lunch break, scrolling through social networks or just doing household chores.

This provides obvious advantages from the podcaster’s point of view. Using an online studio to record in high quality and the micropodcast format, it will be easier for you to maintain constant contact with listeners without serious costs for content creation.

New ways to monetize

To create high-quality, informative and useful content, you need a good podcast microphone, appropriate software to record a screen, specialized equipment, etc. All these are expenses. Therefore, an important issue for the author is the monetization of their work.

Today, the “advertisement only” model has lost its relevance. Creators actively use complex tools to earn and make a profit:

  • paid subscriptions to exclusive content;
  • donations and donations;
  • release of branded products;
  • creation of own merch;
  • integration with other platforms, etc.

Increasingly, large brands consider podcasts as part of a content strategy. Therefore, in the future, the number of advertising offers and integrations will only increase.

Final thoughts

The future of podcasting is bright, diverse and high-tech. And in order to stay on trend and follow constant changes, it is important to follow current innovations, master advanced tools and technologies, experiment with different formats and always strive for high quality.

Remote interviews, video to audio conversion, AI capabilities, micro podcasts and a comprehensive monetization approach are what will provide you with growth, development, flexibility and a decent income from your activities.