The perfect logo can make the difference between customers flocking to your company and them barely noticing what you have to offer. A bright and brilliant logo should inform your target audience what you’re all about and appeal to their sensibilities. It should also make your company stand out from the crowd and make possible clients intrigued by your brand. 

Once you’ve found the perfect image to represent your company, you shouldn’t simply forget about it. Here are some of the steps that you should take once you’ve finalised your company logo design. 

Test it Out

Once you’ve designed your logo, you need to see whether your logo works in the wild. So that you can relax in the knowledge that your logo will draw in the crowds and that your target audience will like the design that you’ve put so much thought and effort into, you should test it out. 

You can do this by carrying out customer surveys by email and social media, asking clients what words and thoughts they associate with the logo in question. You might also ask if your logo has influenced their buying decisions. Although this is typically more helpful to do before your logo is finalised, it can help you to understand how your logo is influencing the perception of your brand and your products and if the logo has achieved your goals. 

Inform Your Customers

The next step that you need to take is to let your customers about the change to your logo design, especially if you’ve had your current logo for many years. Otherwise, this may cause confusion and you might end up losing the customers that you’ve worked so hard to attract. 

You can do this by posting about the change and why you’ve decided to do this on social media. You might also create a blog post that goes into detail about your logo’s new design and how this reflects the changing values or mission of your business. 

By doing this, you can reassure your fans that your brand is here to stay and is still the same company that they’ve become loyalty to over many years. You might also consider telling them about this change in advance so that they can anticipate and expect the switch. 

Get it Out There 

Now, what are you waiting for? With your new logo in the bag, it’s time to get it out there. However, with so many selling and marketing platforms online, it can be easy to let your old logo linger around on one of them. 

Then, you need to update your logo on your website and incorporate it within the design. You should also plaster it on social media and add it to the corner of any images that you post. As well as this, you should print it on packaging for any online orders and make sure that it has a place on all your email communications. The more your customers see your logo, the more they’ll remember it and the brand that you’re marketing. You might also update it by putting a twist on it for anniversaries and special occasions and events, such as Pride Month. 

Combine Your Online and Offline Image

Although you might be focused on how your logo is affecting your online branding, if you have any brick-and-mortar shops or offices to your name, you’ll need to try and combine your online and offline image. 

For instance, you should put in an order for new signage that can liven up the outside of your premises and be instantly recognisable to any shoppers who have previously browsed your products online.

You should ensure that the sign is a readable size and that it’s in a location that’s easily noticeable from the street. You should also avoid trying to cut costs when purchasing your sign. Instead, you should look for a sign that’s made from high-quality materials and can withstand all the poor weather that’s thrown at it. This means that you should look around for business signs as soon as you sign off on your new logo. 

Copyright Your Logo

To prevent any companies from stealing or copying your logo, or from designing a logo so similar that it’s confusing to your customer base, you should look into copyrighting the design. To do this, you should consider registering your logo with a copyright service, as this will enable you to gain exclusivity over your logo in a formal and legal manner. 

Luckily, there are many services that allow you to do this online now, and you’ll simply need to complete an application form. You should also consider placing the copyright symbol next to your logo whenever you use it to demonstrate to others that your logo is purely your own. This can deter theft. However, you can only copyright your logo if it’s an entirely unique design.