A website is typically the primary anchor to a business’s online presence. A good website can help with branding, lead generation, improving ecommerce sales and more. Web design trends change all the time which means businesses should revamp their websites once it starts looking dated. Some common mistakes can creep in during a website revamp, and we will be addressing them in this article.
Not Addressing Mobile User Experiences
Responsive design should be at the heart of all website design and revamp projects. The number of people visiting different websites on their mobile devices has surpassed that of desktop users, which means your website will provide a terrible user experience for these visitors if it is not responsive.
There is a lot that goes into managing a great mobile user experience, but ensure your design makes the website usable on devices of all screen sizes.
Introducing Branding Inconsistencies
You have spent a lot of time building your brand so that everything about its visual design works together. It is possible to introduce branding inconsistencies when revamping a website which should be working together with the rest of your branding to produce a cohesive brand identity.
For example, changing the shade of a primary brand colour can make a huge difference as can changing the fonts used on your website. You should, therefore, talk to your website designer beforehand to ensure they keep your website’s branding consistent with the rest of the brand. Failure to do so would mean another web redesign or a branding change.
Adding Unnecessary Functionality
You might have seen a website do something that you would like incorporated into your website on the next revamp. It is always a good idea to keep an eye on what is happening with your competitors, but that could lead to some negative consequences.
You could end up asking your web designer or developer to add an unnecessary feature. Doing so increases the project’s complexity which leads to longer turnaround times and higher costs. Second, the unnecessary functionality will increase your website’s load times, as all features do, so it would be best to avoid it.
Working with your web designers side by side can help you avoid such issues. They will look at your project requirements including the features you would like on the new website. The best web designers Manchester will then advise you on what is needed or not. If it is, they will code an elegant solution that does not impact your website’s performance too much while also being beneficial to your visitors and customers.
Prioritising Looks Over Functionality
While you should avoid adding unnecessary functionality to your website, you should also ensure you are not prioritising making the website look great over ensuring it provides all the functionality it should. Your website should look great after the revamp, but it should also function as expected so it is useful for your visitors and customers.
A lot of care is required when doing a website revamp. There are many things to think about and compromises to make all while ensuring the website is up-to-date and useful for everyone who visits it.
