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To end the week I wanted to share a video with you which both covers the basics of but also an insight into one of the biggest brands in the world.

It’s great to have the transparency and see a company as big as Apple to go through the same processes which all other businesses do when it comes to marketing. They went back to the beginning, back to basics to find out who they really are and let that pave the way for their marketing.

Hopefully you agree it’s a nice way to end the week and a great way to motivate you forward to next.