To end the week I wanted to share a video with you which both covers the basics of but also an insight into one of the biggest brands in the world.

It’s great to have the transparency and see a company as big as Apple to go through the same processes which all other businesses do when it comes to marketing. They went back to the beginning, back to basics to find out who they really are and let that pave the way for their marketing.

Hopefully you agree it’s a nice way to end the week and a great way to motivate you forward to next.


I'm Hannah from yourVA, Virtual Assistance. I provide professional, administrative services on a freelance basis to clients from across the UK. As a VA my services afford clients the time to focus on their business. My services range from PA services, administrative support, e-marketing and event management. This includes anything from inputting data and document formatting to organising a gala dinner. Being virtual means I can work with clients, their team or suppliers anywhere in the World and I do this for clients in a variety of sectors, from photographers to business consultants. I love writing blogs for Lobster, so I hope you enjoy them!

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