There are millions of people around the world that log into social media accounts every day. People use different social media platforms to communicate with one another, shop, look for employment, and keep up to date with current affairs. Social media platforms have become an integral part of modern-day life and the majority of users can not handle being offline for more than a few hours at a time. Sure, social media is popular, but just how much do you know about this global phenomenon?

How Big is Social Media Globally?

Social media platforms are continually expanding their reach around the globe. The global average penetration rate of social media is 31%. The North American continent has the highest penetration rate of 59%, followed by South America at 50%, West Europe, and East Asia at 48%, and East Europe and Oceania at 45%. Areas with the lowest social media penetration rate include Central Asia and South Asia, and Africa.

What is Social Media Addiction?

Social media addiction is not an easy term to define, usage statistics clearly show that millions of people are completely hooked on their favorite social media platforms. There are 1.23 billion Facebook users that log into their accounts for an average of 17 minutes each day. This amounts to 39,757 years collectively spent on Facebook in a single day by its active users. approximately 28% of Twitter users that own an iPhone check their Twitter feed before they get out of bed in the morning.

When is the Best Time to Post?

The best time to post content on social media depends on multiple variables. The general rule of thumb is that Facebook posts receive the most attention if displayed in the afternoon hours between Wednesday and Sunday. Tweets are more likely to get likes and retweets if posted in the afternoon between Monday and Friday between 12:00 and 3:00 pm, as well as on Wednesdays between 5:00 and 6:00 pm.

Do not miss 115 facts you never knew about social media, visualised in the stunning infographic from featured below.


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