If you have one (or many) presence on social media, then you know how hard it is to measure connection. Do your posts matter to your readers? Or, are advertisements on social media the only real way to get a return on your efforts?

The answer is a resounding no: While advertising does have a place, there are simple tweaks you can make to your social media strategy in order to get better results. Specificity may be one of the biggest ones: The more your audience feels as if you’re talking to THEM, and not a generic person, the more they’re likely to interact with your brand.

Want more ideas? Check out this graphic.

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 How to Improve Your Social Engagement Without Ads

Via Salesforce