What better day to than on a Friday! Dairy Milk are known for some pretty epic adverts and it’s all about joy. They even have a specialist section on their website called the JoyMaker where you can make and personalise your own bar, to your specifications.

Like my previous blog this week this advert has nothing to do with the product, but again it does such a great job in evoking a feeling in the viewer. As their whole ethos is joy that’s what they need their adverts to do.

Cadbury are a really great example of a company manipulating (in the nicest way possible) their consumers to feel what they want you to feel. Sneaky sneaky.

This is something I think businesses of all sizes can put in to practice, thinking more about our consumers and clients emotions and feelings and using that to help us get more out of the relationship.