I love to see technology used in clever ways for marketing and this is a great example from Coca-cola that utilises some really sophisticated tricks to great effect.
The screen itself is fairly common these days but they’ve included a hole for the delivery of the cans which is something only modern screen technology will allow.
There’s obviously someone controlling the display and altering the text to add the names of the people in-front of the screen but i’m still not sure how they managed to get the names on the cans in time to be delivered. I can only assume they either have a printer behind the screen or a heck of a lot of cans!
Either way, its very clever and works well as a viral campaign.