Online Marketing Blog
Regular advice, tips, inspiration and much more for your online marketing
A Guide to the Paid Media Industry and Benefits of a Paid Media Agency for your Business
If you're running a business, large or small, chances are you're always looking for ways to get more customers and grow your revenue. Marketing is one of the most important aspects of any business, and there are a variety of ways to go about it. Paid media is one way...
What Is WooCommerce and How Does It Work?
WooCommerce is an e-commerce plugin that allows users to sell anything in their own online store through WordPress, and it’s one of the most popular plugins available. It’s also growing every day, with nearly 2 million users and over 60 million downloads to date....
Can Software Foster Trust Relationships Within Organisations?
Technology has always been a huge part of companies, from the very beginning. It helps with communication and productivity. But what many people don't realise is that technology can also play a big role in fostering trusting relationships within organisations between...
A Beginner’s Guide on How to Use a Snipping Tool
Although more than 100 million people use Macs around the world, there always seems to be a never ending stream of little productivity hacks that people don't know about on their Apple devices. One vital tool that not everyone knows about (but should) is the...
How To Use TikTok For Digital Marketing
With modern technological development, companies benefit from an online presence on different platforms. With a highly engaging social media channel like TikTok, brands can instantly promote their products and services. This digital marketing strategy includes various...
SaaS Digital Businesses Need to Act Now to Respond to Consumer Behavioural Changes
We have seen a dramatic shift in consumer behaviour in the last few years. With new technology, consumers are more connected and informed than ever. They are more likely to research products and brands online before making purchases. Businesses need to change the way...
6 Real Estate Marketing Ideas to Bring in Qualified Leads
This article provides a list of real estate marketing ideas that will help you generate more qualified leads for your business. 1. Create a website for Real Estate Marketing Real estate marketing is a broad term that covers a number of different aspects. In this...
Boost Your Audience Engagement With These 4 Tips on Using Instagram Carousel Posts
If you’re not getting enough engagement from your single-image Instagram posts, it’s time to level up your content. Using carousel posts is one way of jazzing up your IG content and making it more engaging. Instagram carousel posts can help you communicate your...
Why Bold Marketing Strategies Sometimes Don’t Work For B2B
Marketing for a B2C and B2B brand is somewhat similar. The same strategies, such as SEO, PPC, and email marketing, hold the same value in B2B marketing as B2C. However, it's content marketing that is the most popular strategy utilized in B2B - 81% of marketers say...
What Industries Are Best Suited for Prescriptive Analytics?
There's no one-size-fits-all answer to the question of which industries are best suited for prescriptive analytics, but there are some general trends that can be observed. In general, businesses that deal with large amounts of data and complex processes are good...
5 Vital Elements for a Successful Digital Marketing Strategy
Every marketer aims at devising successful marketing campaigns. These are marketing strategies that result in high rates of conversion from subsisting and new clientele. However, most novice marketers and business owners may overlook some crucial components that...
Your Guide to Using Facebook Ads
Digital advertising provides an amazing opportunity for today’s businesses to connect with potential customers. Knowing where and how to advertise can make a huge difference in potential returns. For many businesses, Facebook is an excellent option, but it is...