We’ve all heard about SEO. Despite the chants that say “SEO is dead” from businesses and individuals who failed to deliver results, SEO is still the same process that can push your site to the top rank of search engines. So what exactly is SEO?

By definition, Search Engine Optimization is a set of rules followed by website owners to improve the ranking of their sites in search engines. More than a process, SEO is a framework consisting of a number of stages, rules, and a set of controls. In layman’s term, SEO is a way to improve the quality of your site and make it visible. Further, it’s a type of service provided by an internet marketing company.

In today’s business industry and given how competitive the market has become, SEO is more important than ever. Every day, search engines serve millions of users who are looking for answers to their questions. With just a click on Google, which is the most favored search engine of them all, your screen will display results. The ones at the top result will always be chosen first, and that’s what SEO is all about.

So, why does SEO work well? How is it different from having giveaway contests and celebrity endorsements? Let’s find out what makes SEO effective by checking the answers out below.

SEO And Inbound Marketing

The difference between traditional marketing and online marketing is that the former such as radio and TV adverts have lost demographic control. Internet marketing, on the other hand, has made our demographics more likely. What do we mean by this? Well, search anything on Google, and you’ll most likely end up with what you are looking for.

Internet marketers have made it their reason for existence to target potential customers that are actively looking for something — a technique known as inbound marketing. Because of this, the Internet is considered a very powerful tool to market your business. It provides users a direct access to tons of information, sellers, and service providers.

Along with this power of the Internet, the public also has a major role to play. Their ability to compare and contrast has been better than before because they have access to information on their hands. This ability to research topics and compare them is highly apparent when it comes to items with higher value. Marketers then grab this opportunity to be a part of the individual’s decision-making process.

SEO And User Intent

So, through the Internet, marketers implement inbound marketing to target potential customers. For inbound marketing to work, user intent should also be on the scene. User intent is practically the one that makes SEO amazing. Without it, the whole SEO campaign will crumble.

To be at the top page rank, it’s not all about the number of Google searches your site has. It doesn’t end there, as user intent should also be in the equation. Although both need each other to function properly, user intent is crucial in conversion rate.

What exactly is user intent, you ask? User intent is simply what the user tries to get by typing something in the search engine. For example, the user may be trying to find a nearby dermatology clinic by typing in facials. Compared to billboards and TV adverts, this kind of marketing is far more specific about user intent by targeting particular search keywords.

SEO And Content

Another pillar of an effective SEO campaign is awesome content. Great content targets certain points along the journey of the buyer.  The benefits of good content far exceed the usual as it also means your investment in SEO can obtain dividends elsewhere. In general, content development should force one to become a better inbound marketer.

SEO And Tracking

In this digital age, nothing is impossible with the Internet. While billboard, radio, and TV marketers can track ROI at a certain point, they are far behind compared to digital marketers. Modern marketers nowadays have the ability to track ROI on a more minute level.

In SEO, there are a variety of metrics available to track ROI. These metrics vary from ranking positions to website traffic, and through them, marketers are able to develop detailed ROI reports. The data collected can also be used to identify areas of improvement. While content development is important, without regular review and alternations, your SEO campaign may not be as effective.

If you haven’t tried an amazing SEO campaign yet, it’s high time you experience its benefits. We hope this convinced you that with SEO, not only are you following the trend of digital marketing but you’re also are working your way up to the top page of search engines!