E-commerce is very competitive, so you need to find unique ways to build customer loyalty. The more customers loyal to your brand, the higher chances of achieving consistent conversions over longer periods.

However, with so many online marketing strategies to utilise, it can become time-consuming and expensive to test them all. Recently, we wrote content on email marketing and how to utilise it to maximise e-commerce sales.

We went into detail about the power of list segmentation, importance of mobile compatibility, and how personalisation is very important building credibility where competition is at an all time high. Each method is also backed by data.

This content is a must read for anyone looking to implement email marketing into their e-commerce sales channel.