Before the 6 Nations starts next week there is another sporting event each which I don’t miss…the Superbowl. Something which isn’t on most people’s radars in the UK but I’d thoroughly recommend watching. It definitely takes a while to get used to all the rules, scoring, flags and length of the game, but the Americans surely do know how to put on a show.

As the Superbowl is watched by millions of people (111.5 million people in 2014) it is no wonder that it’s also one of the biggest marketing opportunities for companies in the whole calendar year.  Adverts throughout the Superbowl can cost millions of dollars and are a prized win if you can get a slot.

However, it’s not just a one-off advert that companies are now doing for the game. They are now investing in “full-blown digital campaigns that run during the Big Game.” Adweek 

Some of you may have already seen the slot taken by T-Mobile, if not I thought I’d share #KimsDataStash with you.

It may be late, but do try and stay up for the main event this Sunday evening and cheer on either the New England Patriots or the Seattle Seahawks.