Do you let out a big sigh every time you see your site’s analytics report? Perhaps, you’re not doing the best search engine optimization (SEO) practices you can do. But, the keywords, keyword research, site-speed optimization, and other essential factors have made you confused as to which of these things you should optimize for the benefit of your online presence. So, here are three SEO tips from the experts that you should always consider.
Focus On User Experience
SEO isn’t all about the numbers and graphs you see in your analytics report. Yes, one of your goals is to increase site traffic, which will, then, lead to the accomplishment of other benefits, such as:
- Improved search engine rankings
- Free word-of-mouth marketing from site visitors
- Increased credibility
But, focusing too much on the numbers can set you up for failure. It’s because you might be trying too much to satisfy the preferences of search engine algorithms than your site visitors. Hence, your webpage might look unimpressive in the eyes of Internet users.
For example, you develop software to let users quickly receive large files from your team and clients. However, you put too much focus on the application’s features instead of the overall user experience. Hence, your users will feel that the look and feel of the program are unimpressive.
The same logic can be correct when looking at your website. You might put too much focus on mechanical features that you’ve forgotten how to impress your audience. So, don’t disregard user experience when optimizing your site’s SEO parameters. Do this technique, and the number of organic visitors on your website will grow over time.
Don’t Forget The Basics
People tend to overshadow the basics of SEO by applying convoluted code or instructions on their websites. But, the truth is that there’s no “magic pill” for significant site SEO improvements overnight.
Stick to the basics and let the intermediate and expert techniques flow through them. Some of the basic yet essential factors that should be in your site include:
- Meta tags and descriptions
- Fast site speed
- Mobile integration and friendliness
- Domain authority
- Frequent content submissions
- Optimized content
Many site owners in the industry continue to chase the “Holy Grail” of SEO wherein significantly positive results can happen in one night. But, excellent on- and off-site SEO takes time, dedication, and patience in applying, and sometimes re-applying, the basics to acquire the results you want.
Still, it doesn’t mean that there are quick SEO wins that you can employ to help your site’s performance and ranking improve. For instance, you can rectify any bad meta tags on your website right now. Completing this task shouldn’t take long, and you may receive positive results because of that one change.
Claim Your Google My Business Profile
Google My Business is a free public listing that appears whenever the search engine verifies the existence of your business. You must have already encountered some snippets of it while doing a Google search in the past. It might seem like it’s nothing more than some photos and a box filled with some pieces of information. However, this public profile is more than that.
Remember, over-optimization can lead to the downfall of your web presence. But, a quick solution in the form of claiming (and completing) your Google My Business profile is a relatively easy method to get your company’s website up on the first page of results.
Once you apply for a Google My Business profile, don’t forget to fill out the following pieces of information:
- Name, address, and phone number of the business
- Operating hours
- Site URL
- Relevant photos
- Relevant categories (e.g., “Government Organization,” “Non-profit,” or “Restaurant”)
- Brief description of the company
Also, you should stay active in looking at your Google My Business profile frequently. Check for positive and negative feedback from customers, and reply to those reviews. You may also share some blog posts or tell your followers about recent company happenings.
Staying active in this public listing helps improve your online presence. Plus, the process of filling out the information should not eat up much of your time, unlike other long-winded (yet still useful) SEO practices, like keyword research.
Spare yourself the trouble of thinking about ways to optimize your site’s SEO by following these tips from the experts. Remember, focus on user experience, and don’t let the temptation of over-optimizing your website remove your better judgment in deciding what’s correct and incorrect for your site’s search engine performance. Remain patient and maintain dedication, and you’ll see the results you want in no time.