What is more of a British institution than James Bond?!
I’m not proposing we open the debate about who is the best Bond – I think whichever Bond you grew up watching is normally your favourite, therefore Brosnan and Craig are mine.
Whomever your favourite is, you can’t deny there is something about Mr Craig which makes him ooze cool and sex appeal which makes you so glad to be British!
Even in an advert about beer, where Mr B himself doesn’t actually appear that much, he still adds that special something. It makes men think drinking Heineken will make them Bond and women think she’ll be that lucky lady.