Too many people don’t see the connection between psychology and web design. Sure, psychology and marketing, or writing, or content creation, these make sense. Even psychology assisting actual visual and audio design is pretty useful and respected. However, when it comes to web design, it seems people are not as convinced. That is, of course, a shame.
Namely, understanding psychology helps us understand design much better, it assists us in understanding it to a much greater capacity. Namely, when we understand how the human mind works, we also get the opportunity of applying it in pretty much any field. If you want to see how this pertains to web design, read on to find out.
Minimalism and our limited minds
If you want to understand this point, we suggest you start from the thing about the human mind as a computer. Now, this computer has a certain amount of juice, empty space, RAM… You get the picture. And just like how a computer can handle only so many applications until it just freezes. So to do our brains. Namely, a computer can run only so many programs until it starts working more slowly. We can also only process a certain amount of information before burning out, going crazy, or simply getting annoyed.
In order to apply the abovementioned metaphor to your work, simply stick to minimalism. Too many features, too many apps, too much stuff happening on our screens means our minds are going to get overwhelmed. We understand that you are very proud of certain features and options you placed on your website. However, too much stuff can be distracting, annoying. If you want to improve people’s shopping experience, you need to focus on other things. It can cause frustration, or simply take away our focus from things that lead to conversions, and onto other things that are not as important.
However, this isn’t just timed to features. Your actual design, the way it’s all made in an artistic sense, also matters. Too much stuff, too many liens, too many different colors, codes, contrasts, they are all overwhelming. Read a bit about color psychology, avoid the common mistakes of design, and try to stick with something simpler.
Just to give you an example, a website with just a couple of colors or shades of colors, with simpler shapes, can lead the eye to wherever you want it to go. Instead of having the entire page vie for somebody’s attention, it’s better if you leave a focal point through your art.
Responsiveness and smart design
Next, showing that you actually know what you’re doing is vital. People will trust you in this manner, they will see that if your website is good, responsive, and optimized, if you checked all your boxes here, then that you will probably get them done in other areas as well. Still, we will talk about trust a bit later. Now, in this specific situation, we are talking about responsiveness.
Namely, there is rarely something as annoying as an unresponsive website. A website that takes a while to load, that doesn’t do what we “tell” it to do. We want a website that loads up quickly, that is intelligently set up, and that can be used on several devices.
Invest some money in hiring a company that provides full digital marketing service, actually having your website optimized for mobile and other devices is crucial.
People mostly use their phones for browsing the internet nowadays, and having a website that works poorly on a smartphone is just asking for trouble. If you want good conversions, you need a website that reacts to your work properly, which is in line with what the audience wants, and that isn’t a chore to use for more than 4 minutes.
Social media and a company you can trust
A big part of the design is learning how to create trust. Namely, building trust is a vital part of doing business nowadays. People are getting better and better at finding out liars, cheats, scammers, and conmen. While the internet has opened up the possibility for these people to make more and more money as time goes on, it has also closed many doors they could have used. If your audience so much as smell fakeness, you can count on not getting any conversions for the foreseeable future.
Namely, the consumers of today need reviews, evidence, proof that what you are doing is helpful, useful, and that it gives results. The psychological point here is –build trust, let people believe in you and your work.
Now, of course, this doesn’t come about by itself. What you really need to do is point out that you are trustworthy. Post reviews and comments on your website, promote your business, show people that what you speak about, what you say and do matters. Sure, boosting your Google rankings is great, but word of mouth is nothing to scoff at. Furthermore, actually ask people for reviews, prompt them when you can, ask for some comments and details on what they are happy with, and what they would like to change. Ask for feedback, hope for it, move towards it.
You can also build trust with something else – social media.
Now, social media has been a strong part of digital marketing for some time now. Among its many benefits, like promotion, reaching a larger audience, and general exploration of broader markets, social media also gives a human face to your efforts and to your company. Pictures of you, your storefront, of the humans behind the business, can save as fantastic morale boosters, and as a kind of draw for people.
We hope we have convinced you that not only can psychology and web design be combined effectively, they actually build upon each other beautifully. Design is all about understanding what people want and giving that to them. Whether that’s simplifying and streamlining a complicated website, using colors in a way that helps people get the most out of their work, or simply creating something responsive land mobile-friendly, you can expect great results by combining these two arts and sciences.