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How do you create content for your customers? If you’re smart, you’re putting your social media platforms to work, diving into the comments and the details in order to brainstorm topics and address concerns that are part of the conversation for your customers.

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Social Media Management - Made So Easy

In fact, that’s a good example of using customer conversations to be a better company for your customers. But listening to those social media platforms isn’t enough. You have to listen to other competitors, as well as other sites that may be tangentially associated with your industry, service, or product. And while you have to learn industry hashtags, you also have to learn hashtags that aren’t insider lingo. And you also have to add to that conversation the people that lead the discussions about your industry—those influencers.

So what does a more robust conversation about your company and your future business possibilities, that allows you to listen to your customers, look like? This graphic explains it.

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Your audience is telling you what content they want. Are you listening?

Via Salesforce

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Social Media Management - Made So Easy

Occasionally we allow guest bloggers to contribute to our website where we believe their content ads good value for our audience. This post is an example of one of these guest posts. If you would like to contribute to our blog then email studio@lobsterdm.co.uk with your post and we will consider it for publishing. Our total audience including social media reach is over 5.5 million.

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