Despite the fact that the world is now a globalised world, there is still a huge amount of value in local markets. Far from stamping out local producers, globalisation has attached a premium price to many of their goods. This is just one demonstration of the power that lies in local markets. Any business, large or small, that is planning to begin operating in a new area should begin with some local engagement.
Of course, as with any other business or marketing tactic, making the most of the opportunities that local engagement offers will require you to devise a strategy based upon extensive research beforehand. You will need to put the necessary time and effort in beforehand to learn as much as possible about the market that you are about to reach out to.
If you still are not convinced of the merits of focusing resources on local engagement, then this article is for you. Read on for a look at some of the key reasons to make local engagement a part of your next marketing strategy.
Leverage the Local Premium
Engaging with local communities is essential if you are planning to move your business infrastructure into a new area. However, if you are able to win over local communities then you can begin to look into the prospect of manufacturing or assembling products locally. By having products produced, even in part, in particular locations, you are often able to use this in marketing.
People today are environmentally conscious; they don’t like businesses using up their precious free green space to put up big ugly concrete buildings. Because of this, businesses will be looking to undertake a charm offensive as they are putting proposals forward to expand into new territories. Local engagement is vital to this process.
Search Engine Optimisation
SEO is a critical consideration when formulating any marketing campaign. There are very few modern businesses which do not operate online to some degree. Even if a business is not directly monetising their website, it is still beneficial for them to draw in as much traffic as possible. More traffic means more people seeing a business’ name and brand.
If you invest in local engagement, then you will increase the number of local websites who are discussing you. This in turn will create more organic links to your website and therefore improve your SEO score for local search terms. Working with SEO companies like Go Mungo SEO will allow you to further boost your business’ relevance to local search terms.
Consumers value businesses that they feel some kind of personal affinity for. However, big, faceless corporations are not personal. In order for a business to avoid becoming cold and heartless, it needs to continue to engage with consumers on a local level. The better your local engagement strategy, the more personal the level on which you will connect with consumers.
There is something about local products that we can all appreciate. In a world where we are increasingly surrounded by mega-corporations, it is always refreshing to see a business investing in engaging with local communities. You will not regret investing time and money in improving your own local engagement practices.