If you’ve ever dreamed of running your own business, you’ve probably considered franchising as an option. It’s one of the most popular ways for people to get some managerial experience while making some good profits. Opening a franchise is harder than it looks, though. You need to make sure you’re up to the task. It doesn’t hurt to have a plan, either. If you’re looking to open and run a franchise, you should take the slow and meticulous route. Here are some of the most critical steps that you’ll need to make to open your own franchise. 

Evaluate yourself

If you’ve decided to run a franchise, you’ve probably put a lot of thought into it. However, how much thought is enough, really? Opening a franchise by yourself is a big undertaking and it’s not for the faint of heart. People have tried to open countless franchises in locations around the world, and some have had mixed results. A big part of the process is being the right person for the job.

Do you see yourself as the type of person that can run a franchise? This is a very important question to ask yourself before you delve any deeper into the business. It can be a very stressful venture that saps you of your time and effort. At the same time, it can also lead you to great success and kickstart your career.

Would you accept the terms that the franchise offers you? Giving up part of the profit to the owners might be difficult, but you need to understand that it’s a necessary part of working with a big brand. At the same time, you need to be sure in your financial situation. Can you provide enough assets to secure a loan for opening a franchise location? Without these assets, you’re going to find it difficult to start the business. Some of these assets might be necessary to kickstart the business once it’s started. These are all things worth evaluating before you decide to take action and start a franchise.

Do your research

It wouldn’t be wise to go headfirst into a business venture without doing all the necessary research. Running a franchise differs from state to state and businesses might not deal with their franchisers in the same way. If opening your own branch of a franchise seems appealing, you should get to know every single aspect of what that would mean for your workers and your finances.

Location is an extremely important aspect to consider. You can’t just open a franchise anywhere willy-nilly; you need to have a good idea of how the area will complement the business. It needs to be able to sustain long-term franchise ownership, which is a difficult task for some areas. The population and demographics might not be favourable to your business if you don’t pick the right location. 

Luckily, doing this kind of research is a lot easier today than it was when franchises started out. You’re easily able to find population statistics and relevant metrics that can help you determine whether or not you should open a franchise. Both federal and state governments often provide this kind of information if you request it.

Get some consultation

There is a whole wealth of information available to potential franchise owners and investors. If you want to know something about the ins and outs of a franchise, you can check out various internet sources that discuss this. However, finding some specialized information might not be easy. If you’re looking to find out about the inner workings of a franchise, you might need to dig deeper. The legal and business aspects of the franchise probably won’t be available to you, which is why you need to consult someone that knows these things.

Professional franchise consultation is something every aspiring business owner should consider before starting a franchise. It usually helps people get a good perspective on the business and prepare them for some less-known situations.

A consultant will have industry-specific knowledge that you don’t have access to. Their expertise can extend further than just some basic facts and statistics. They can help explain some more complex concepts regarding franchise ownership. If you have any uncertainties or doubts, a consultant would be able to help you get past them.

Visit “discovery day”

Any prospective franchise owners will be glad to know that they can get a little experience and knowledge during some interesting events. Discovery day is one such event which draws franchise owners and those who are interested in running a business of their own. Officially, it’s an event in which the franchisor meets up with franchise owners and discusses various parts of the business. It can come as a great inspiration to franchise owners and allow them to make progress in their business. Plus, it helps to inspire the new generation of franchise owners by getting them closer to the more intimate details or running the business.

Discovery day is often held in a local outlet, but any bigger franchise will choose to hold their meetings and discussions in their corporate office. This way, they can use the knowledge and files at their disposal to help spread relevant knowledge to their potential franchises. The franchisor will hold presentations about the franchise and give their guests all the information they need to start building towards ownership of a franchise. 

They will encourage guests to ask thorough questions about the ins and outs of the franchise and how to run it. Dialogue is strongly encouraged and the franchisor might even ask questions of their own. After all, helping someone run a branch of their franchise is a kind of investment, and it’s important that they get quality individuals to do the job. 

If the discovery day is done at the corporate office, guests might even get a tour of the company. It’s important that people get to know the business both inside and out. It doesn’t hurt to get to know the company and the people that work there as well. The support personnel around the company can be a big help when running a franchise, so it helps to be on good terms with them right from the start. This kind of introduction can be the big step a potential franchise owner needs to get started with their own business.

Talk to other franchise owners

Once you’ve acquired this wealth of knowledge, you might think that you’re ready to run a franchise. However, there’s still one more step that you might want to consider. There are other people that have run the franchise of your choice and they have a bunch of experience in that field. Talking to them will give you the most accurate and unbiased perspective on franchise ownership that you can possibly find. 

To do this, you might want to visit a franchise or look for some phone numbers on a website. Talking to someone live would be the preferable option. A friendly conversation with a franchise owner could do a lot of good for your future in the same business. All you have to do is find a franchise that is close to you. This might be difficult if you’ve considered opening a local franchise. After all, you don’t want two franchises in the same location. Still, it’s very likely that there will be a branch of the same franchise somewhere relatively close. 

If you get chummy with the franchise owner, you can get a lot more bang for your buck from the conversation. They might be willing to show you what a day in their business is like. Spend a day in their shoes and you’ll get the perfect perspective on what the business is like and how franchise owners operate. Try to get a good perspective on the franchise location and how the business deals with customers. Not only will it give you a good intro for running the business, but it will also get you more familiar with the target demographics and consumers that visit.

Choose your franchise

What kind of franchise do you want to start? Are you just looking to get experience in running a business or do you have a specific brand in mind? A lot of people use franchise ownership as a stepping stone to reach new successes and acquire managerial experience. Others see the value in a specific franchise and believe that it would bring great success to an area. Either way, you need to be sure that the franchise you pick is right for you.

Once you’ve done all the necessary research into the franchise of your choice, you should be ready to get down to business. However, successfully opening a franchise requires lots of preparation. You need to convince the franchisor that you should be the one to open a franchise. This means you need to have a plan of action. Create a business plan that includes all the steps that will help the business succeed under your supervision. 

Once you have a coherent plan, you should present it to the franchisors and lenders. There are countless financing options that can help an individual build their franchise location. Both small business lenders and banks are quick to approve franchise loans when presented with a solid plan of action. However, your franchise location is an investment. You will have to use some of your own assets in the beginning. Consider it similar to any other small business investment. It’s a stepping stone to great success, which is why it’s a worthwhile investment. 

Pick the right location

They say that when running a business, location is everything. There is nowhere that this is more apparent than running a franchise. Franchise owners know that their business mostly depends on a specific demographic of customers who enjoy the regular products and services of the franchise. This means that picking the right location can mean the difference between success and bankruptcy.

Take a look at all the different factors that determine whether or not a location is suitable for a franchise. Aspiring franchise owners should check out a couple of key things. Does the location get enough traffic? If you set up a franchise in the middle of nowhere, you can’t count on too many visitors every day. Every location supports a certain number of people and not all of them will be interested in the products and services of the business. What about competitive businesses and services? If there’s a similar business in the area, you might not be able to take their customers and you could be left with an empty lot. Even if you offer top tier products, it’s still going to be difficult to compete with other businesses.

Of course, you should also think outside the box. You can build a franchise in the middle of nowhere if it’s a major crossroads where many vehicles pass by. This could be a good investment, especially if no one else has filled this specific business niche in the area. On the other hand, the franchise would then have to attract consumers that are on the move. A food-oriented franchise would be more popular among travellers, as they can get hungry on the road. However, a franchise that deals with interior design and furniture probably wouldn’t take off in such an environment. 


There are countless things to consider before opening your own branch of a franchise. It’s a difficult job that requires lots of dedication, planning, and assets before it can even get off the ground. Managers have put their sweat and tears into helping their franchise rise among the ranks. It’s tough work. However, it’s also one of the safest and most rewarding ways to run a business of your own. People are flocking to franchises in droves simply because of the huge profitability of these types of businesses. Follow some of these tips and you’ll have no problem starting your own franchise. Once that’s over with, it’s all cash signs from here on out.