Do you find yourself selling more products thanks to beautifully designed product displays? If not, there’s a good chance that your display stands are holding you back.

This article will discuss the importance of good display stands, choosing the right ones for your product, tips for setting them up correctly, and more. By following these simple steps, you’ll be on your way to boosting your brand awareness and sales in no time!

The Importance of Good Display Stands

The display stand is one of a business’s most important marketing tools. It’s a great way to show your product in the best possible light and boost brand awareness and sales. When it comes to choosing the right display stand, it’s important to consider a few factors. 

Firstly, ensure it looks good – no one wants to display a product that looks amateurish or cheap. Secondly, consider how branding affects your product – does a good display stand help boost your brand awareness and sales? Thirdly, consider what type of stand is best for your product – is a heavy-duty display stand necessary? And finally, make sure the stand is easy to move around – customers will appreciate this convenience when making purchases.

wooden product stands
Good display stands

Display stands are an essential part of any retail store. They help product visibility, increase sales, and even boost brand awareness. When choosing the right display stand for your product, it’s important to consider a few factors. 

First and foremost, it’s important to target your audience. If you’re selling a product that is best suited for men, choose a display stand that is masculine in design. Size and shape are also important – think about what will look best on the shelf and how it will fit in with the overall look of your store. Price is also a factor to consider – don’t go overboard just because you can. 

Remember, you don’t need the most expensive display stand to achieve great results. In fact, a cheaper display stand may be just as effective. So, don’t be afraid to experiment with different options until you find the perfect one for your store!

Tips for setting up a beautiful and effective product display

When it comes to product displays, there are a few things to keep in mind. Let’s discuss them in detail.

1. Use Pictures That Your Audience Can Relate To

When it comes to product display, having a good stand can make all the difference. Not only will it help you show off your product in a more effective way, but it can also boost your brand awareness and sales.  

Make sure to use imagery that your audience can identify with. This could involve using images that are relevant to your industry and target audience. Additionally, think about what each image would best represent words or phrases. Add captions that will help describe the photo and make it easier for potential buyers to understand why they should buy your product.

2. Pick A Design That’s Out Of The Ordinary

Branding and marketing is all about getting your product in front of the right people at the right time. That’s where display stands come in – they help you do just that. But more than that, they should be unique and eye-catching. 

When picking out a display stand, make sure to consider an unusual shape that will stand out. It’s also important to make sure the design is perfect for your brand and product. Make sure the materials chosen are high-quality and will look great on display, for example, using natural materials like wood or bamboo can create a more authentic and upscale appearance.

Wooden display stands from Color Wood Latvia can be a good way to highlight your company’s sustainable attitude towards nature and your business. This way you can raise your brand value in the eyes of your customers.

Wooden display stands
Display stands to choose

3. Match The Seasons By Getting In Line

By following the seasons, you can create visually appealing displays that match your company’s image and style. For example, in the winter, display stands in your store can be adorned with snow-capped mountains, Christmas trees, and other winter-themed items. 

In the spring, displays can highlight bright colors and flowers in anticipation of Mother’s Day. And in the summer, displays can feature watermelon slices, pool floats, and other summer-themed items.

4. Make Something That Requires Interaction

Interactivity can help boost sales in a number of ways. 

  • It can keep customers coming back to your store. 
  • Interactive displays can educate customers about the product they’re viewing. 
  • Interactive displays often display useful information that could lead buyers to purchase the product. 

For example, some display stands will display product specs or show how-to videos on using the product. By incorporating interactive elements into your displays, you’ll make your products look great and provide valuable information that may lead potential buyers to buy yours!

5. Use POP Displays To Educate

POP displays, or product information pop-ups, are a great way to educate customers about the product they’re viewing. POP displays usually display important product info in a bright and eye-catching manner.

For example, many display stands will display product specs in large font sizes above the sold item. And in some cases, product info pop-ups will even display helpful videos on how to use the product. By using POP displays in your store, you can provide customers with critical information about the products they’re viewing and educate them about the features of each item.

6. Show The Product In Action

Showing the product in action can help boost sales. By presenting customers with a live demonstration of how to use the product, you can show them how easy it is to get started. And by demonstrating the product’s features in action, you’ll give buyers a real-world perspective on what they’re buying.

A good way to do this is by setting up demo stations in your store and having employees walk buyers through each step of using the product. For example, if you have a product that uses batteries, have a sales associate demonstrate how to change the battery in-store. This will help buyers understand how the product works and boost their confidence in making a purchase.

7. Encourage Product Testing

Product testing is a great way to help buyers decide if they should purchase the product. By providing product testers with free samples of the product, you can give customers a chance to try it before they buy it. And by having test products on display in your store, you can show buyers how easy it is to use and enjoy the product.


Following these simple tips can create a beautiful and effective product display that will boost your brand awareness and sales. Not to mention, it will be a pleasure to display your products for customers!