If you think that Instagram and Facebook are the only social media platforms for generating leads just because of a vast user database, then you must know that 80.33% conversions take place from LinkedIn! LinkedIn is where professionals pitch their product, do the hiring, post their views about industry, and much more. It is the best place for attracting clients and collaborations. Since people come there for networking, they do mention their contact details too! This makes it easy for lead generation and generates a vast database. In this article, we will discuss the best lead generation strategies on LinkedIn.

Publish Articles

Publishing quality articles full of statistics and intriguing ideas is the best way to show your expertise in a subject. You can answer the most common doubts about your product and sell it to the audience! It is a much better option than blogging as your connections can share the article, which will be shown in their news feed as well! In this way, you are using the network of your connections too! If your profile is visible, then your article will be searchable both on and off the platform. 

Post daily updates

Articles can be published twice or thrice a week, but posting daily updates will hook the connections towards you and your company/business. It will create brand awareness and create a personal relationship with your audience. Within the same daily updates, you can reshare the link to your previous articles or direct them to your website! This will increase website traffic. It is another way of generating organic leads. 

Join groups

LinkedIn groups are a fantastic option to interact with more people and create a more large network. You can ask and answer the queries asked in the group and further ask people to use your product/service. Don’t just start sharing your articles or posting in the group, rather interact with the people and share your views on others’ posts. 

Using lead generation tools

Lead generation has made it quite easy for marketers to create databases and generate leads. The lead generation tools available in the market nowadays integrate with CRM tools and LinkedIn, extract the contact details with just one click, filter the LinkedIn profiles based on the company name, size, and various other options. This eliminates the step of sending connection requests to all the possible leads and then asking for their email address. The second most intriguing feature is that lead generation tools also provide features like email verifier, email finder, phone number finder, etc. Some of the top lead generation tools are AeroLeads, Scrapp.io, Snov.io, etc.

Update November 2020

Create a LinkedIn email signature

Email signatures help you generate leads effectively. 

Acting as online digital business cards, they give a quick introduction of yourself and your brand to your potential clients and tell them how they can reach you.

Email signatures also establish your corporate identity and convey an impressive brand image. 

This boosts your trustworthiness, which is crucial in converting and convincing prospects to choose and work with your brand.

To generate more leads on LinkedIn, create and insert a professional LinkedIn email signature in your online and digital communications.

Include relevant details, such as your name, designation, company name, logo, business address, email address, and telephone and cellphone numbers. 

Next, customize your email signature to match your branding colors, font styles, and other identity aspects. 

Make your email signature visually appealing as well, ensuring the design fits your brand, be it minimalist, colorful and creative, or somewhere in between.


With the perfect combination of the above strategies and lead generation tools, you can quickly generate leads and ramp up your business. The lead generation tools can generate analytics that will tell you whether your strategies are working right or not! LinkedIn requires regularity. If you make a habit of posting regular updates and weekly articles on LinkedIn, you can surely build an extensive network and grow more followers for your LinkedIn page. Through the posts, you can bring the viewers to your website too! Thus, LinkedIn serves multiple purposes with just one step!

Finally, use reliable online email signature generators with email-and-LinkedIn integration and management features, so you can seamlessly add your social link.

With an attractive inserted LinkedIn email signature, your leads can recognise and remember your brand, view your LinkedIn profile, and connect with you on that networking site more easily.