At the start of the week I shared some of the older Apple ads which include humour and a famous film star to help promote the product and brand. Today I thought I’d share their newest advert which is incredibly clever by using images from popular culture to help promote their brand.

By associating the new Notebook with images such as Heisenberg, Snow White and Homer Simpson it already gives it a sense of familiarity and positivity with viewers, and I seem to see new images each time I watch it, meaning the advert doesn’t get old too quickly. For example, I’ve only just seen that Scrat, the squirrel from Ice Age, is in it!

Which is your favourite image?

I'm Hannah from yourVA, Virtual Assistance. I provide professional, administrative services on a freelance basis to clients from across the UK. As a VA my services afford clients the time to focus on their business. My services range from PA services, administrative support, e-marketing and event management. This includes anything from inputting data and document formatting to organising a gala dinner. Being virtual means I can work with clients, their team or suppliers anywhere in the World and I do this for clients in a variety of sectors, from photographers to business consultants. I love writing blogs for Lobster, so I hope you enjoy them!

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