At the start of the week I shared some of the older Apple ads which include humour and a famous film star to help promote the product and brand. Today I thought I’d share their newest advert which is incredibly clever by using images from popular culture to help promote their brand.

By associating the new Notebook with images such as Heisenberg, Snow White and Homer Simpson it already gives it a sense of familiarity and positivity with viewers, and I seem to see new images each time I watch it, meaning the advert doesn’t get old too quickly. For example, I’ve only just seen that Scrat, the squirrel from Ice Age, is in it!

Which is your favourite image?