I saw this advert the other day and I was instantly interested by it, very clever using t shirts as birds, watching them migrate and travel home, but never in one hundred guesses would I thought it would have been for Ikea!
I get that Ikea have fantastic storage solutions for all our bits and bobs – my house is full of the stuff – but the advert doesn’t scream IKEA to me whilst watching.
This may be a deliberate action, other adverts such as 3 use adverts which have nothing to do with their service but yet they stay in your memory, so Ikea may be doing something similar.
It may also be an extremely clever advert and I’m just not getting it. If so, please explain.
But, I suppose it did still have an impact on me; I’m talking about it here, thinking about its meanings, and I also went straight online and started to look at the storage and table and chairs we need for our dining room.