Imagine you have designed a sleek and responsive site with all the features that your target consumers are looking for. But your website analytics tells a different story. You notice that your website hasn’t been receiving as much traffic as you’d hoped. So, it’s clear your online visibility (or the lack thereof) has a role to play here. This is where SEO steps in.
In a world that’s witnessing a widespread digital transformation, none of you probably needs a special introduction to SEO. It’s that magic potion which if mixed in the right proportion, can help you drive your target audience to your website and improves your site’s rankings exponentially.
However, it’s also true finding a coveted spot on the SERPs, that too organically can be a tedious process. You need to be consistent with your SEO efforts and give it sufficient time to witness the positive results. So, if you think you could use some guidance on how to implement a foolproof SEO strategy for your business, we’ve got good news for you. In this post, we’re going to shed light on several SEO tips that will help your business prosper in the vast digital space.
Fulfil the search engines’ appetite for informative text
Consumers are looking for details to assist them to select a product or service. The search engines guide them by presenting web pages that offer useful information about that service or product. Search engines can’t ‘read’ animations and images, so they need informative text. Provide search engines with plenty of reading material. This is like fuel to your search engine.
The other advantage of offering a plethora of helpful information on your site is that other website owners are more likely to link to your pages and the search engines will reward you for those inbound links.
Make sure each web page has a pertinent set of keywords.
Each of your web pages should have relevant and unique content, and the keywords and title you select for each page should reflect that. Consider each page as having a different emphasis. It’s also vital to have a different title for every web page.
Search engines are known to rank web pages, not websites, so each page can only be optimised for a specific set of keywords. You can’t optimise every web page for the same set of keywords. If you attempt to stuff a single page with all of the keywords connected to your business, no single keyword is going to stand out to the search engines. This way, the search engine won’t consider the page to be a good match for any particular search query.
Here’s an example on web page titles from hubspot.
Master Keyword Research
Always begin with keyword research. Don’t think that you know what consumers want. You are probably well-versed with your industry jargon. However, your prospects might use different terms to refer to your services or goods.
Keyword research helps with an understanding of the words and phrases that your target consumers use to look for the products you’re offering. It also allows you to gauge the demand for them. Through the research process, you’ll be able to recognise the keyword themes that real searchers use in their search queries.
In such cases, Google Keyword Planner is the go-to keyword research tool, though you’ll need an active Google Ads campaign to get the most relevant data.
There are other pertinent keyword research tools, which include Übersuggest (a free Google Autocomplete scraper) and SEMrush and Wordtracker (two paid alternatives).
Employ long-tail keywords in your SEO strategy
Adopting long-tail keywords is one of the most fundamental SEO tricks that will work wonders for your business.
Long-tail keywords happen to be more specific than common, broad keywords which are often restricted to one or two words. These are extremely vital to use in your SEO keyword strategy as they will allow you to bring more specific traffic and qualified leads to your website.
The traffic that these long-tail keywords bring in is more relevant. This means that the target consumers landing on your site are more likely to be interested in your product or service. Also, the more you use specific keywords and phrases, the less competition you will have to face for these keywords on the SERPs.
As an example, let’s assume your business delves into academic writing service. So, if you select target keyword CPM homework help online in Australia instead of simply focusing on CPM homework, you’re likely to generate more traffic to your site.
Safeguard your site with HTTPS
Making your website is secure is another top SEO trick to remember. HTTPS is a safer version of the http web protocol. HTTPS works together with SSL, or Secure Sockets Layer, to transmit information in a safer way. HTTPS encrypts the data for security, not letting data to be altered or corrupted as it’s communicated. This way, it presents a safer user experience for your site visitors.
Other than assisting you to improve the security of your site, HTTPS also has some SEO benefits. Google has an affinity for HTTPS. In fact, as of July 2018, Google notifies Chrome site users who navigate to non-HTTPS sites that the page is not secure. If you’re still stuck with HTTP, it may cause potential leads or prospects to move away from your site before they even get there.
Google has also incorporated this aspect as a ranking factor in its search engine algorithm since the search engine wants to provide the safest experience possible for the users.
Focus on relevant content creation
Content marketing also has a defining role in boosting your search engine rankings. Not only does content allow you to target certain keywords and topics that your target consumers are searching for, but it also comes with a brilliant opportunity to connect with your readers and offer real value that can set you apart from your competitors.
In order to create engaging and valuable content, it’s imperative to invest some time doing research on your target market to learn which topics they care about most. Your content must go beyond just elaborating on your products or services and explaining what benefits your brand can present to the consumers.
It’s vital to establish a connection with the consumers at every stage of the buyer’s journey. And for that, you’ll have to create content that explores their concerns as well as conveys how your brand can offer value in their lives.
Optimise site content for Google’s featured snippets
Featured Snippets on Google have become extremely popular with search engine users. These answers seen at the top of the SERPs help searchers get the answers to their queries quickly and efficiently. Hence, it’s essential for businesses to optimise their content to amp up their chances of showing up in these featured snippets.
There are a number of ways that you can elevate your chances of being seen in a Google Snippet at the top of the search engine results page.
First, consider what kinds of content you can present in a question and answer format. This makes it incredibly easier for Google to find this content for their featured snippet. You may also want to use tables, lists, and graphs as these types of content are also likely to appear in such snippets.
Here’s an example of featured snippets found on Google.
Winding it up
Being consistent with your SEO strategy is undoubtedly a massive responsibility, particularly when it’s ever-evolving in nature. Now, assuming that you want your business to have a prized seat of its own in the SERPs, you can’t afford to ignore it. In order to simplify the entire process, the place to begin is by focusing on key SEO tips mentioned in this post for your website one by one. Feel free to share if you have any other successful SEO idea.