Conversion rate can be defined as the percentage of visitors and users who carry out a desired action on a webpage. Optimization of this conversion rate increases the percentage of these visitors who eventually become customers.
However, it doesn’t just stop there. Conversion Rate Optimization (CRO) enables you to lower the cost at which you acquire customers by providing more value from visitors and users you already have. It increases your revenue per visitor and helps you acquire more customers.
As an online marketer, the goal is not only to drive traffic to your website but also to get your visitors, new and old ones alike, to actually buy something. Generally, many online marketers are always on the lookout for better ways to optimize their conversion rates.
You may already have great visuals on your websites, a very nice catchy logo, web pages that are easy enough to navigate, but the infographic below offers you much more information on what to do, and how to do it right. Take Shopify as an example of how to make it easy for shoppers to use your website; everything is in its place, and it doesn’t take a lot of time for the shopper to get anywhere they need to get to.
The first step would be to make your site mobile friendly and fast. This encourages potential customers to visit your page and stay long enough to make a purchase. The location of your logo can also make a huge difference. For example, Comscore.com increased conversion by 69%, just by changing the position of the logo.
You could also redesign your page from time to time, put in new features, maybe place promo codes to serve as incentives for visitors. However, bear in mind to keep things as simple as possible, while maintaining a top-notch level of speed.