The power of email marketing is underestimated nowadays. A recent study shows that 77% of consumers prefer emails for marketing communication.
Websitebuilder.org presents 119 interesting facts, proving that email marketing deserves to be implemented in your marketing strategy.
The fact is, email marketing provides you with three times more conversions than social media. Moreover, 91% of all US consumers use emails every day and by the end of 2017 2.282 million people will access emails via their mobile devices. The stats below show that, if you do it right, email marketing can drive your conversions and increase sales.
Pay attention to:
– Subject line
The study proves that 6-10 words in the subject line have the highest open rate with 21%.
– Red link instead of blue
Red links drives 52% more clicks than blue ones.
– CTA button
Including Call To Action button instead of simple text link can increase conversions by 28%.
– Personalized Subject
Using consumer’s first name in the subject line increases the chance of opening the email by 14.68%.
– Special Offers
70% of email readers are more likely to open the email if it includes the words “Sale”, “Discount” or “Special offer”.
– Frequency of emails
The study shows that sending an email once a month has the highest open rate with 25.24%. In fact, 47.1% of millennials unsubscribe because they get emails too often.
– Days and time
Mondays, Tuesdays and Wednesdays have higher rates of open emails. Your email has a better chance of being opened within the hour of it arriving in the recipient’s inbox.
There are more tactics you could try in your email marketing strategy. For example, MailiGen increased email open rates by 9% by simply re-sending them.