After the crazes such as flash mobs and using actors in public spaces to promote products, this Brazilian advert by Saatchi & Saatchi goes all out and makes a splash (haha) promoting a new drink.
With the whole thing shot underwater it’s a really fun and unique way of promoting the product which is all about ‘rhythms of the night’.
I wouldn’t try it at home, but I wonder what lengths you could go to to promote your product or service; or I wonder what your ‘wildest dreams’ advert would be like?
I’m not sure if the shark is real….
If you want to find out more about the advert, check out the Saatchi & Saatchi website.