If you want to make the most of your SEO strategy, you need to be on top of the latest SEO rules and trends. The best way to do that is by taking the time to do your research, but working with a reputable SEO company is also wise if you want to ensure that you are doing things correctly.
To help you develop a better understanding of what SEO trends you can expect in 2019, and what you can do to maximise your SEO strategy this year, we have compiled a short list of tips below.
It’s All About Content Clusters
Did you know that search engines have changed the algorithms that they are using? Rather than focusing on keywords and keyword phrases, the search engines now prefer what is known as clusters of content. This means that, in 2019, you should focus on topics that are relevant to your business and your niche, and you should create content that is valuable, focused, and strong in order to prove that you’re an expert in the field.
This does require tweaking the structure of your website, though. Basically, you would create pillars, which are webpages that will outline your chosen topics in a broad way. Then, you will create clusters that surround those pillars so that every pillar can link out to its clusters and the clusters can also link back to their pillar, all while focusing on using long-tail keywords to attract visitors. If this all seems too confusing, it would be wise to contact an expert from an SEO company, such as Big Surf Digital, who can create a tailored SEO campaign for you.
Make Use of High-Quality Video Content
Video content is huge right now, and it’s an important component to any SEO strategy at this point. You can start by putting a video on your website’s landing page. This can boost your conversion rates dramatically, as well as help you improve the amount of time that people spend on your site. And if you want to improve your site’s bounce rate, this is a smart move as well. Why is all of that so important to Google? Well, Google now prefers websites that have achieved higher visitor retention and lower bounce rates. It is basically proof that your site is valuable and has stellar content.
Focus on Mobile Indexing
You’ve probably heard how important optimizing your content for mobile is already, and this is only set to become more important as we head into 2019. With more mobile users now browsing the web than desktop, it’s vital that your website is optimized for mobile keywords. What does this mean? Well, mobile users tend to use voice search, which means they ask a lot of direct questions as opposed to typing in a few select words to bring up a query. Mobile users are also the predominant searchers of local businesses, so using local keywords in your content is also important.
To grow your business by continually attracting visitors to your website, you need to stay abreast of changes in the world of SEO; otherwise, you will end up falling behind your competition. With the strategies discussed above, you can make your SEO strategy even better for 2019 and keep your brand visible online.