Your website is a critical tool in your digital marketing. Optimising the design of your website and understanding different issues visitors face can go a long way toward boosting your marketing efforts. As long as your website is well-designed, it becomes a powerful tool and a centrepiece of your digital marketing. However, there is a need to continue updating the website since digital trends continue to evolve, and one part you should focus on is the user experience (UX). Improving your UX design can go a long way to ensuring your site visitors have a great experience exploring it. The following tips will drastically improve your UX and the functionality of your website.
Improve Page Speed
A slow-loading website page generates a higher bounce rate, hurting your marketing results. Nothing is more frustrating than having to wait too long for a page to load. With the accessibility of mobile devices, consumers can now access information irrespective of where they are in the world. Therefore, they expect the websites they use to load fast. Failure leads to bouncing, where they move on to the next websites. A slow-loading page interrupts user experience and increases the bounce rate by over 20%. Therefore, find ways to increase your page speed. Start with compressing your images to speed up your web pages.
Use Attractive and Well-Designed Headings
The headlines and content you create should align with what your users are searching for. Therefore, always use attractive and well-designed titles and content. Including the right keywords based on the content will help attract the right target. So, make your headings stand out, allowing search engines like Google to crawl your pages. They will also guide the users through your site, making finding the content they seek easy. When writing your content, understand how many h2 tags per page should be there to make it attractive and well-organised.
Utilise White Space
Having crowded pages can deter away visitors. Therefore, it is advisable to utilise white space to make your content readable and attractive. White space makes the content legible while allowing the visitor to focus on what is on the page. The page feels fresh and can increase the user’s attention by more than 10%. However, you must ensure there is not too much white space. This is because it can replace valuable information on your page. So, find a balance so the user can focus on the important things in the text.
Ensure Page Consistency
Consistency is another element that makes your website attractive and improves your UX. Consistency with colouring, fonts, headings, spacing, illustrations, button styles, image choices, etc., improves user experience. These elements make it easy for users to recognise your website and have a fantastic experience navigating it. Changing these elements from one page to another can lead to confusion, and the user may feel lost. Inconsistency lowers the quality of your pages.
You can consider these vital things when revamping your website to improve user experience. Remember, your website visitors are an integral element in your marketing. Therefore, utilise these tips to improve the usability of your website and provide your visitors with the best experience as you enhance your marketing efforts.