User experience is an important aspect of web development, and it has massive effects on the outcome of a website or app. Over 80% of online customers abandon websites because of poor user experience. Thus, if you want a constant flow of customers to your website, you should invest in top-notch UX tools. Ensure you hire a professional UX designer to handle your UX design to get a good return on your investment.

Growing an online business requires an extensive analysis of yourproduct’s user experience. The exercise is worth your time, effort and money because your business will enjoy many benefits.

This article discusses effective methods to analyse your website’s UX.

What Is UX Analysis?

User experience analysis entails evaluating and examining how users interact with the interface of your app or website. The primary purpose of this analysis is to improve customer flow and the product’s usability. After gathering actual data, you can use the information to enhance your product to create a seamless and intuitive experience.

To conduct a successful analysis, you must understand your users’ needs and expectations. It is essential to know what your target customers want in your product. Having the right customer information directly impacts conversion rates.

Importance of UX Analysis

People who visit your website are prospective customers. If your site offers smooth navigation and usability, the chances are high that the users will convert into real customers. In other words, successful conversion occurs when your website provides a great experience and the users get a positive impression of your product.

However, it becomes frustrating if a user visits your site and can’t get solutions. What if the customer can’t navigate your online store due to endless friction?

When a customer struggles to access and manoeuvre through your site, it means it has a poor UX design. Conversely, if you develop a great UX, you will enjoy high conversion rates and return customers. As a result, your business will grow and generate massive revenue.

Therefore, you must analyze your UX frequently to check if it meets your business objectives and customers’ needs. Ensure you measure your website’s UX and fix the issues that cause user frustration.

Methods of UX Analysis

Below are methods you can adopt as a UX designer to measure your product’s UX. These options will help you develop and improve your business website for the best user experience and total satisfaction.

Website Forms

The first interaction a customer usually has with your site is through the sign-up or registration form. Website forms are necessary for users who want to contact you, create an account, or subscribe for offers.

Customers get frustrated with forms that ask for too much information. Thus, you need to design simple website forms that are not demanding. Make sure your sign-up form only requests necessary customer details. For instance, name, email address, and password. If you require extra details, you can inform the user that you might ask for the data after the sign-up process.

So, you must figure out what users think about your forms. What information do users skip or avoid filling out? There are analytical tools like Hotjar that can help you to get this information. Understanding the right information that users fill out will prompt you to design simple forms that enhance user experience.

Smooth Navigation

Another way to measure your UX is to know how visitors navigate your site. Understanding the navigation aspect is essential because it helps you know if your UX design is seamless or not.

You can use the heat maps technique to determine if your website offers users smooth navigation. It could be your design layout or color schemes that attract visitors. Or maybe customers click specific CTA buttons and ignore the rest.

When you know what customers like and don’t like when navigating your website, you can improve certain sections. Besides, you can enhance the features that users seem to prioritize. Or you can figure out whether the clicks were organic or came from social media links, thus strengthening the aspect that works the best.

Usability Testing

Usability testing is vital to determine if your website is efficient, functional, and offers a seamless user experience. It’s not mandatory to hire a professional to conduct user testing. Your design team can do the work. Or you can approach your friends, colleagues, and family to check out your website and give genuine feedback.

Is the site user-friendly with great UI features? Ask your team to visit it, fill out the forms, or make payments through the available options. Based on that testing, you will get answers to the following questions:

  • Does everything work as it should?
  • Are there some features that don’t work?
  • What needs to be changed, added, or eliminated?

You need accurate insights about your website to know the required improvements to enhance user experience.

Thus, testing your site will help you know if it has errors or non-functional features that need fixing.

Tracking Page Views

When potential customers visit your site and leave immediately, it indicates that your website has a problem. But if customers spend more time navigating through the pages, you can be sure that your website has no UX pitfalls.

This way, you can measure your UX by tracking page views. How many views does your site attract in an hour or a day? The answers may vary depending on the purpose of your site. An online store might attract more page views compared to an informative blog. Nevertheless, you want prospective customers to stay on your resource’s pages longer and proceed to the conversion step. Having effective CTA buttons might help convert users faster.

A note of caution: users who stay on your web page without any action could also indicate a UX design problem. It might be complicated, confusing, or have faulty CTA buttons.


There are many other ways to measure the effectiveness of your website’s UX. You can monitor your page load speed to see if customers complete actions easily. Run a customer survey to see what people think about your site, or ask your customer support team to identify issues and track complaints.

Ensure you find the best methods that suit your business needs and improve your site’s UX, as it’s the top priority of forward-looking businesses geared for growth.