I guess by now we’ve all seen the newest Money Supermarket advert with the ever glamorous Sharon Osbourne; and like most adverts like that, they drive me insane. That would be however, apart from the even more glamorous man, ‘Dave’, that appears in the advert.

Consumers aren’t left talking about the company and how much they want to be customers of them, but, like other good adverts, people are talking about the strap line and bizarre content.

Dave feels so good about saving money he can’t help but strut down the street. The advert is not an ad promoting their services but is a tool to make you feel something, make you think you can feel as good as Dave does once you save money with MoneySuperMarket.

I think we can all agree that the best adverts are those which don’t sell themselves, but sell an emotion or a thought.