When you have just started a business, you can feel overwhelmed and excited at the same time. You keep checking your goals, wondering whether you will meet them, while at the same time starting to get customers one after the other.
The customers who come by themselves may not be enough to sustain your company. That’s why you have to come up with a strategy to reach out to your potential customers.
Customers have different personalities, so you have to be careful about how you contact them. Being spammy can easily drive them away from you. So, you must devise tactics to reach them without appearing to be overdoing it.
Here are five ways in which you can directly reach your customers without being spammy.
1. Use a Facebook Group
Creating a Facebook group is free, and once you create it, you can invite people to join it. Don’t add people to the group without their consent. If you do that, you can turn some of them off even before they get to know what your group is all about.
You can also encourage those already in your group to invite their friends to join the group. Once you get a good number of group members, you can start creating ads and sharing high-quality content in the group. You can also post high-quality videos with good pitches.
Post about your product and how they can benefit from it. Post about your offers and include some fun but relevant articles. This way, you’ll be communicating with your customers in a way that’s not offending them.
2. Create a Blog
If you don’t have a blog, then you must be missing a lot. Ensure you create one as soon as today. Creating a blog isn’t as difficult as you might think. You’ll just need a domain name and a web hosting company. Once your domain is hosted, you can use a free Content Management System like WordPress to create your blog. If you can’t do this on your own, you can hire an expert to do it for you.
Once your blog is ready, you can start creating and posting high-quality content in it. You must ensure both the website and the content are optimized so you can rank highly in Google searches.
Keep your blog be informative so you can attract visitors. Remember to share everything on your blog to your social media profiles.
3. Use Facebook Live to Broadcast Your Brand Message
Facebook Live is a powerful tool that allows you to talk directly to your clients from wherever they are. When potential clients see you on Facebook and hear you speaking, they will develop some trust toward you and your product.
You can discuss anything positive about your business during such a live broadcast. If you wish, you can create a short tutorial on the use of your product so viewers can learn how to use it.
4. Use Text-Messaging
Text messaging will make your marketing more convenient and effective. It also encourages engagements, which can give you valuable insight into the feelings and preferences of your customers.
Since you’ll be sending texts in bulk, it’s advisable to subscribe to a text messaging service for business. This will ensure you send messages at affordable rates. But why is text-messaging important?
- It is direct, and your customers will notice it easily
- It is less invasive compared to other channels of communication
- Your customers will probably reply/respond
- It is convenient for both the company and the customer
- It can be done on the go
- Many people prefer texting to other modes of communication
- It can be used by people from all demographics and social status
5. Ask for referrals
About 80% of consumers buy products that are recommended to them by their friends or family. Through referrals, these consumers believe they are buying products that someone else has tried and found working.
That’s why you need not shy away from asking your satisfied customers to refer their friends and relatives to you.
All in all, whichever method(s) you choose to reach your customers, do it sparingly, so you don’t bore them. It would be awkward if you appear on Facebook Live daily, or you keep texting your customers all the time. Anything you do must be done in moderation.
