A key selling point of the franchise model is that it lets you access the power of a major brand to help create your own business.
But just because you have a commercial giant behind you it doesn’t mean that you can count on their name to build your own success; you still need to invest your time and resources into developing a winning advertising campaign, and a killer PPC strategy is an essential part of that.
Below I have demonstrated how you can develop a killer PPC strategy for your travel agency franchise.
PPC will make money for travel agency franchise
PPC (Pay-Per-Click) is a platform spanning form of advertising and marketing, one which can be incorporated into many facets of your business, including through:
It’s real value to your travel agency franchise comes from the ROI that can bring to your franchise. Not sure about that? These stats will convince you of the benefit of PPC
- Businesses get an income of $2 for every $1 spent – that’s a 100% ROI
- PPC ads get 65% of all commercial clicks
- Using PPC makes your customers 50% more likely to buy from your franchise
The argument for incorporating PPC into the marketing your travel agency franchise isn’t powerful it’s conclusive: using PPC brings you more business and makes your company more money.
Further reading: Top SEO and PPC tools you have to know
How to develop your killer PPC strategy
While you can’t just invest your money in PPC and expect your company profits to jump up at the click of a mouse, getting you killer strategy in place isn’t as complicated as you might think. By following these simple steps, you’ll have a winning PPC up and running in no time:
1. Determine your goals
Be very clear on what you want your travel agency franchise agency to get out of your PPC campaign. It’s not good enough simply to say “greater profits”, or “more money”. Be precise on what your end goal is, and that will mean that you can measure the success rate of your strategy.
2. Turn your goals into focus areas
It’s pretty simple really: your different goals will require you to focus on different elements of PPC if you want to succeed, for example:
- If you’re looking to drive up your profits, then you need to focus on optimisation
- If your aim is to increase your revenue, then your focus will be on conversions
3. Conduct your keyword research
If you want to see ROI from your campaign, you need to make sure that your PPC adverts are appearing in the right SERPs (Search Engine Results Pages). This is where your keyword research comes in.
There’s so much that goes into your keyword research, and the best place you can start when conducting yours is with an expert tutorial, like the one underneath…
4. Get your audience research right
Your PPC adverts are about converting your audience into customers. This means you must market your travel agency franchise to your audience in the way that will receive maximum engagement.
To do this, you must consider a range of factors, such as:
- What platforms your audience uses
- What the needs of your audience are
- What time is best for them to find out about your business
For even more examples of how to get your audience research right, watch the video below…
5. Implement
Kick off your campaign.
6. Analyse, improve, evolve
One of the great things about PPC is that it comes with a range of analytics reports. This is one way you can guarantee that you don’t just get a good ROI on your investment, but that you are able to improve the returns you make with each campaign you run.
Make sure that you take full advantage of your PPC analytics by looking at what’s been successful and what’s been unsuccessful, some things to consider are:
- Which regions have seen the best click-through
- At what times you’ve seen this best click-through
- The demographics that have seen the best click-through
Then use the findings from your data to evolve your PPC strategy, so that you improve with every campaign you run.
Knowing how to set up your business is easy: you select a travel agency franchise (like Explorer Travel) that makes the process simple, painless, and profitable. Knowing how to develop a killer PPC strategy to take your business to the next level isn’t so straightforward.
Thankfully, after reading this article you now know exactly what you need to do, so getting your PPC campaign up and running will be as stress-free as the holidays you’ll be advertising.
