Are you catching your visitors’ attention enough to make them respond positively to your promotional campaigns?
More importantly, is that customer attention converting into serious money and increasing patronage for your business?
If you struggle with saying “yes” to these questions, it’s high time you examine and improve your marketing game plan.
Follow these tips to do that and supercharge your marketing efforts.
1. Understand your customers better.
Knowing your target customers is among the essential steps in boosting your marketing performance.
If you don’t know what the person you’re promoting your services to is like, how can you convince them to take your offers?
You need to recognize your buyers’ likes and dislikes, characteristics, perceptions, backgrounds, and other things.
This knowledge enables you to understand their struggles and relate your products as solutions to their situations. It also helps you craft messages that they can resonate with. You can make them think they need your product and persuade them to say “yes” to your invitations.
Start to know your customers better by gathering and studying relevant information about them.
This tactic is helpful whether you’ve yet to gather customer intelligence or have an established database but haven’t analyzed it.
Use intuitive customer relationships management (CRM) software for that task. This tool can integrate your buyer communications and collect and securely store their details.
Such information can include customers’ names, contact details, website activities, previous purchases, feedback, queries and complaints, and others.
Maximize the software to understand your customers better, hone your promotional offers, and compel them to respond to your invitations.
2. Invest in your content development.
Creating high-polished content is an evergreen part of your marketing efforts.
Through it, you can introduce your brand, showcase your unique traits and offers, and convince customers to patronize you.
Regularly produce high-quality content. Start with using what you’ve understood about your customers to craft your messages and materials (type, design, layout, etc.).
For instance, if you’re targeting young audiences, publish creative visuals. Be straightforward with your message.
Diversify your content formats as well. Doing so lets you cater to audiences with different channels that appeal and grab their attention the most. These can include blog posts, demonstrative videos, stories on social media, email newsletters, and so on.
Manage your content and create a plan for your campaign. The best way to do this is by maximizing reliable content management platforms.
These tools can integrate and automate the entire lifecycle, from design to publication, SEO, and distribution. Their functionalities also make it simple to store and organize the digital assets you use.
Make your content appealing (whether visually or narratively) and craft your messages according to your target audience’s profile.
Again, incorporate their pain points and your proposed solutions through your products and services. End with a compelling CTA to propel them to take your offer.
3. Use platforms designed for marketing.
Getting your brand and content noticed is what marketing is all about.
But sometimes, clever promotional posts, excellent brand image, and innovative products alone can’t give you instant visibility.
If you don’t have the best marketing tools in your arsenal, you can still end up unnoticed by your target audiences.
What you want is to maximize strategies and tools that can catapult your brand awareness and help you outrank your rivals.
One of these tools is a website builder designed to boost your visibility.
For example, if you’re an ecommerce store, use modern and straightforward ecommerce platforms such as Shopify and Bigcommerce.
These site builders have built-in marketing functionalities, such as pipelines, SEO, mobile responsive designs, etc.
They even have a vast set of extensions and plug-ins that further ramp up your brand awareness and online presence.
Leveraging them at the onset (by developing your site on these platforms) can instantly get you ahead of the competition.
4. Hire seasoned marketers.
Tapping marketing experts is another way to outpace the competition and turbocharge your marketing efforts.
Like marketing-designed site builders, these specialists can give you the extra lift to catapult your brand awareness right away.
Seasoned marketers have years’ worth of digital marketing knowledge, insights, and work experience to bring to your table.
They have a solid understanding of your marketing needs and current situation. They can also implement the best promotional strategies aligned with your branding and business dynamics.
They even know the best trends and software to leverage for specific marketing aspects, including which steps are necessary and not.
By getting veteran marketers, you can shorten the experimental phases and go straight to enhancing your marketing performance.
5. Run spectacular video ads.
Video marketing campaigns can garner significant returns for your business.
At least 80% of marketers claim that these content materials have increased their sales and traffic. 95% of them even plan to increase their video spend and keep using it to promote their businesses.
Publish breathtaking video ads to stimulate your customers to want your products and patronize your brand.
Check out these tips to maximize your videos’ conversion potential:
- Film your products under natural or bright studio lights
- Take advantage of editing effects and filters, e.g., speeding up your video to intensify the thrill, slowing down to highlight jaw-dropping features
- Deliver your message in under 10 seconds
- Shorten your video as much as possible
- End with compelling CTAs
- Ensure the video reflects your branding
Run your video ads on marketing channels where most of your target customers are. These can be YouTube, Google search pages, Facebook, Messenger, etc.
Monitor your ads’ performance and improve according to the data and insights you get from the analytics reports.
6. Host virtual events.
Organizing virtual events is an excellent way to boost your brand awareness and grow your mailing list and customer base.
Through virtual events, you can introduce who you are and what you do. You can offer educational information and draw people to follow you for more content. Virtual events are also perfect opportunities for attendees to invite their friends. This widens your marketing reach.
Host online events such as summits, conferences, and conventions.
Now, these activities may sound alike, but they vary in purpose, target audience, and other factors.
Let’s define and compare them to help you choose the best one for your marketing strategy.
If you’re wondering how a virtual summit differs from a conference, here’s the answer.
Virtual summits usually welcome high-level, influential leaders (e.g., business executives). They are more industry-specific and aim to solve specific problems.
Conferences gather audiences from various sectors. Attendees here intend to share ideas and opinions rather than resolve issues
On the other hand, conventions are for specific niches and interests (e.g., animé fandom). They usually provide richer networking opportunities.
Whatever virtual event you pick, plan it at least three months ahead and align its objectives with your marketing targets. Take care of your speakers and attendees, make them feel valued, and harmonize all communications and activities.
Do these and you can run a successful event plus turbo-boost your brand image and promotions.
Turn your business around with supercharged marketing efforts.
Marketing your business is not always a quick-and-easy venture. It often entails trial-and-error and giving it time before you can fully see its tangible benefits.
So don’t give up too easily on improving your promotional efforts. Find the right strategies and focus on your customers’ needs and interests. You will eventually learn the ropes and achieve your marketing and business goals.