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It’s a relatively new advert but a concept which has been successfully used over the past few years.

The new Currys Pc World advert combines charming music and dancing appliances which make you ‘ooo’ and ‘ahh’, and although it looks so simple, and even elegant, I’m sure it’s anything but to create.

Being a busy time of year for retailers with people writing their Christmas lists, the use of ‘Christmas-esq’ type music really adds to the viewing pleasure and also makes me want to go down to Currys and buy buy buy!

A clever advert, taking the day to day mundane appliance and making it special.