The internet does not grow more fascinating every day as it seems; it simply becomes easier to understand and navigate as the key players continue to simplify it. Ironically, the more complicated the design and analytics technology and concepts driving the internet become, the simpler and faster it becomes to find whichever information you seek.
When you go to the internet looking for specific information, you are not always guaranteed to find the most authoritative and relevant information that you hoped to find. You must have some skills and the knowledge of how keywords influence search results to find some really meaningful content.
Any two human languages can be easily translated from one to the other as long as there are people who understand both languages and are intelligent enough to process the content, context, mood and tone from one language to the other. Unfortunately, for the longest time running, the human language has always been ambiguous to computer languages that power search engines.
For you to find answers to queries that you post on search engines, your keyword search is always processed ambiguously. However, if search engines could unambiguously translate your search queries, they would understand exactly what kind of information you seek and give you more relevant results. All along, the internet always gave us the best answers to everything and anything.
However, search engines never had a translator to help them understand the human language; that is why the always gave multiple ambiguous answers to simple questions. It is all in the semantics, and that is why the semantic web is now the third critical component that search engines are using to provide answers.
The Language Differences
According to Ray Kurzweil, a futurist at Google working to simplify and popularize the Semantic Web, if only search engines could read into the tone, mood and implied meanings of human language, people could enjoy the convenience of asking more complex questions and receive detailed answers that respond to the semantic implied meanings of their queries. That is why his main agenda is to enable Google.com to read human language accurately. The advent of the Semantic Web is making his agenda more feasible every passing day.
The futurist appreciates that you do not write blogs just to place relevant keywords; you always take your precious time to write when you have something important and valuable to say.
Unfortunately, the current method of search results ranking influences people to conduct keyword research and integrate other SEO strategies into their content development. It used to help sub-par content that is brilliantly optimized to rank higher in organic searches. That always led to frustration among search engine directors whose main intentions remain to provide the best answers to search engine users; the best answers are frequently provided by authors who don’t optimize their pages as brilliantly as their subjective competitors.
The Semantic Web
The Semantic Web is a layer of the existing web that integrates human languages and computer languages by converting concepts to computer entities thus making human queries well-defined thus allowing people to seamlessly communicate ideas, beliefs, tone, mood and other concepts to computers through structured data.
The Three Components of Organic Search Engine Ranking Are:
Your main agenda for your blog or e-commerce web page is to attract as big an audience of buying clients as possible. That is why search engine optimization is very important to all web page publishers on the internet. Favorable organic ranking means that you are likely to enjoy big audiences searching for the answers that you provide on the internet.
According to a senior Search Quality Senior Strategist at Google, Andrey Lipattsev, the old SEO strategies primarily relied on your page’s content and the back-links that it receives. The two were a good place to start, but they were highly susceptible to black hat SEO tricks that compromised on quality.
To beat the strategies employed to organically rank poor quality answers higher, Google implemented strategies that took out the emphasis on poor quality back-links and keyword stuffing. The research delved into the advent of the RankBrain.
RankBrain is Google’s new Semantic SEO algorithm; it is so powerful that it can interpret questions that users ask. The algorithm drastically decreased the influence that keywords had on organic rankings by interpreting the semantic meaning of users’ queries to match them with content that provides more specific answers even without including the relevant keywords. Therefore, when you hire a digital marketer or a New York SEO agency, you have to do better than just the traditional SEO to put your message out there to a wider and more relevant audience.
Tips for Effective Semantic SEO:
Focus on creating high-quality content
The biggest fight that Google has been advancing is to push poor-quality content at the bottom of its ranking systems. However, it is not until the advent of structured data technologies when it began winning that fight against black hat marketing strategies. In the past, web pages with content that features heavy salesy language, informational inaccuracy, and bad taste would easily beat great content at organic rankings with spammed back-links and keyword stuffing. Now, however, marketers must create valuable, helpful and entertaining content to perform favorably in organic searches. This means that great content creators will see increased yields from their good efforts.
Foster community activities
There is nothing better for online marketers than having a whole community of product users participating in their online platforms positively. Always conduct polls, surveys, debates, wikis, memes and offer avenues for sharing comments, videos and images through different online communication channels like social media platforms and back-links that integrate and hyperlink to your page. The more people share opinions, the better it is for your Semantic SEO.
Create link-worthy content
Nobody said that traditional SEO is dead; the implication is that Semantic SEO is here to make sure that unworthy practices used in traditional SEO fail. You must now create very valuable and commanding content that other page owners can link back to when they are trying to explain concepts.
Be smart how you go about your marketing. You could research your niche to pinpoint the most influential players on the internet and write about them positively. After that, make sure that you guest blog in their pages. They are likely to hyperlink some of their future publications to your positive reviews.