I’m a big believer in making time for my business. Having time to stand back and look at my business to evaluate what I’m doing well, not so well and the things which I wish I was doing.
Marketing is just one part of what I look at, but it’s integral to keeping my business growing and keeping it up to date and fresh. I use it to get the word out there to specific sectors about the work I do and what I can offer them, but I also use it to see where my efforts aren’t working and can be improved.
I thought a nice back to basics video on marketing could help give you (and me) a little reminder and push about what your marketing should be doing for you.