So, we’ve seen the contenders for Christmas Ad of the Year 2014. Who’s your favourite?

I find it difficult to decide as they’re all quite different this year.  Sainsbury’s have gone for a tear-jerker and a poiynient piece whilst John Lewis have gone for a more playful take on Christmas. Aldi and Lidl play on their price difference whilst keeping a bit of humour.

The Christmas advert has become a tradition and each year we wait with baited…eyes?! for it to come.  It’s not just about the advert now though. Websites have pages dedicated to their adverts and Christmas ‘trend’.  John Lewis have taken this to the next level and brought Monty to life with a cuddle toy, a whole bit of their website dedicated to him and even a Twitter account!

It makes to think what’s to come?




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