Maybe it’s because I’m now with someone slightly obsessed with the USA, but it seems the Super Bowl has increased in popularity over the last few years and, dare I say it, become part of our annual sports calendar in the UK as something to look out for.
I have to admit that I’m a bit of a newbie when it comes to NFL, and have picked the Packers as my team mainly on the fact that the fans wear cheese on their heads. Not the best reason, but they’re actually a good team and (I believe) the oldest in NFL history.
Since 2009 I’ve ‘watched’ the Super Bowl. I use ‘watched’ as I’ve not actually seen a whole game. Normal NFL games are long, but this is something else! I usually make it to half time and watch the half time show, but after that I’m pooped.
This year I’m really hoping to watch the whole thing, and, in our house, we’ve even sorted a napping schedule for the day to try and aid us in staying up. I suppose the thing which would help even more, and is a definite negative about watching in the UK, is the lack of adverts. (Not something you usually hear Brits complaining about). Super Bowl adverts are legendary, and large companies use this time to splurge their marketing budget with some Super Ads. Some even go as far as creating whole campaigns, starting in the New Year, leading up to their ‘finale’.
For those of you who have never watched the Super Bowl. Do. For those of you, like me, who are regular UK watchers, here’s some of the best ads we’ve missed over the years…