LinkedIn Top Tip
Last week I presented a 10 minute presentation to my colleagues at BNI Quinnell. During the...
Read MoreAuthor: Russell Davies
Coca-Cola Gets Clever With Its Valentines Marketing
I love to see technology used in clever ways for marketing and this is a great example from...
Read MoreConsumer Psychology And The E-Commerce Checkout
We received this infographic yesterday from the team at Voucher Cloud. It makes very interesting reading, especially if you’re an ecommerce operation. Some of the more interesting points i’ve picked out are how...
Read MoreWestJet Christmas Promotion : Marketing And Technology Working In Perfect Union
I’m very interested in how new technology can combine with creative marketing ideas and produce something truly wonderful that captures the viewers attention. This example from US airline WestJet is an excellent example of...
Read MoreWhy You Should Monitor Your Advertising Metrics
We manage a lot of advertising accounts for clients, mainly in Facebook but also on Google Adwords and more recently Twitter. Personally, I find it one of the most rewarding aspects of on-line marketing, in part due to the ease...
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