Is your brand well known over the internet?
With billions of users worldwide, and increasing every day, do you think the online presence of your brand is doing any good? Digital media is a platform that can make your company reach heights, only if it is used wisely.
The process of marketing a brand online can drive you nuts! Having a competitive market makes your brand less likely to stand out. However, with a clever plan and tactics, the reach of your company could be widespread and attracting customers would be less of a problem! If you are an entrepreneur, a student, or a marketing professional, read the following tips to enhance your digital marketing skills, more smartly.
1 – Update Your Website
First things first, either your brand is a fabric store or simply a shoe outlet, having a website is a must. A lot of brands don’t even own a website or haven’t updated theirs for decades. Brands like Wet&Wild and Puma have active sites and are running their businesses smoothly. Well, it’s now time that you hire some creative web developers to establish or renew your website.
80% of users that search online end up purchasing something. This is a vast number and encourages pioneers to develop convenient websites. Did you know that not completing your site’s metadata could result could impact your visibility rate on SERPs? Well, now, you do!
Optimize your site with relevant local information, address, keywords, and phone numbers. Moreover, you could hire a freelancer to write you a business blog that will boost your website’s SEO.
2 – Create a Buyer Persona
Are you well aware of who your target audience is? If no, then identify your buyer persona to create content that appeals to your audience. This step eases you to personalize the digital marketing of your brand and quickly highlights who you want to direct towards your brand towards. To get started, learn the basics below:
- Know the age, profession, and interests of your audience.
- Discover trends on how a customer finds your content. This could be done by searching for contact databases.
- Use form fields on your website to learn about the critical persona information.
- When going through the feedback, differentiate and generalize between customers, you have served the best.
- Interact with your audience to find out the pros and cons of your brand.
- When offering more than one product, differentiate between your customers buying different products.
3 – Improve Website Traffic
The best way to rank well for local searches is, build your online presence, and increase the activity of your sites by using search engine optimization techniques. It improves the quality and quantity of website traffic through unpaid methods. If you have a business blog, it becomes easier to rank on search engines by regularly promoting original content.
Other than this, enabling share buttons on your blogs and optimizing a Google+ Local Page can increase traffic on your site. Including geo-specific keywords could be of great help; i.e., your city, zip codes, neighborhood, etc. To get more guidance about the subject, you can visit the blog published by SEtalks. It tells you how you can decrease the bounce rate.
4 – Know the Specificity and Relevancy of Marketing
Ever wondered, why so many online users are annoyed with pop-up ads?
For sure they seem irrelevant, and the content is just too much to go through. Even when not marketing something through digital media, posters are designed in a way that is convenient and attractive for readers.
The best digital marketing strategy is to educate rather than sell. Catchy headlines, more statistics, and pictorials should be added in your content to take a grasp on your readers’ interest!
5 – Spread Awareness through Social Media
With online user activity increasing every day, social media has proven to be an excellent platform for digital marketing. Every day, we come across plenty of ads that we can most relate to our interests. Sites like Instagram, Facebook, Twitter, YouTube, etc. can be the perfect media to invest your money in. Lego, L’Oreal, and Coca Cola are ranked among the top 30 brands with excellent social media strategies by econsultancy.com.
According to Oberlin, Facebook has 2.32 billion active monthly users, which is a huge number! Marketing on Facebook, just like other social media sites have a lot of benefits. No pop-up ads and no annoyed customers. Thanks to cookies you will now be able to reach the interests of a user and select your audience.
Create a page, gain social media following, use hashtags, and increase your activity. Even if it requires putting in a little amount, it is worth it! Brands like leather skin shop have adopted these strategies and are selling their products very well!
6 – Public Relations and Testimonials
Gaining the trust of your customers for any brand is a crucial step. If one customer is satisfied, it will lead to more trust being built among the potential buyers and eventually will lead to more sales. To do this, you can always trust public relations, I.e., PR packages, and positive customer testimonials to do the job for you.
A lot of brands in the beauty industry and other industries deliver PR packages to influencers. Brands like SugarBearHair, Morphe, and Colgate have trusted these techniques as their marketing strategy, which increased sales rapidly!
7 – Creativity Is the Key to Everything
Lastly, bring innovations to your marketing techniques. Digital marketing is all about attracting users in any way possible. Religiously following the same trends and traditions in marketing will never make your brand stand out.
Nike was able to attract a broad audience by utilizing 30,000 Boston Marathon runners. Each of its participants was filmed for the promotion of their latest apparel.
To become famous amongst your target audience, inventing new ways could be a plus point! Hiring creative marketing personnel will help your brand reach out in an unusual but effective way.
“Creativity involves breaking out of established patterns to look at things differently.” – Edward de Bono
Raising brand awareness and selling products have never been easier! Digital marketing is a catalyst to increase your brand’s reach to its customers, of course, if you are doing it correctly. For a long-term business marketing success, follow the tips above to become fully-fledged with some useful knowledge to set up a robust digital marketing strategy. Feel free to share your thoughts in the comment section!