As more and more of the business world moves to the internet, marketing videos have become more important than ever. The art of making these videos will also need to grow, and you don’t want to be left behind. To help prevent that, let’s go over six quick tips that will help you to produce better marketing videos.
1. Don’t Be Too Formal
Many people get tired of being bombarded by advertisements. It seems like they are everywhere, and people have learned to ignore most of them. In order to cut through that fog, you have to be seen as different from the rest.
One way to do this is to use informal language and settings to make the viewer identify with the video, its characters, and the company in general. Don’t talk to them as if they are customers walking in the door. Instead, talk to them as if they were old friends or close relatives.
2. Make Use Of Humour
The most memorable advertisements are the ones that make us laugh. Sure, we might make fun of them, but we also remember them. For instance, you might remember a certain KFC ad in which the letters KFC were substituted with the letters FCK. Something like that will stick in a customer’s mind far longer than a simple exhortation to buy something.
3. Create The Right Setting
Although most people will tend to concentrate on the human element, the setting is very important as well. This is the element that creates the mood of the video, and it must be appropriate to the message being delivered. For instance, if you are making a video to promote a clinic, you would want a clean and pleasant medical setting.
Using the right props is also important, as this helps to establish the visual appeal of the video. For example, when making videos that portray a news broadcast, use a high-quality broadcast desk and backdrop, to give the video a sense of realism. If possible, try to use furniture and props that can be used repeatedly and fit your desired aesthetic.
4. Don’t Forget The SEO Factor
Even if you make the best marketing video of all time, it won’t do any good unless people can find its location. That’s why you need to research a little thing called search engine optimisation (SEO for short). This is the practice of using all the right keywords so that search engines will be more likely to show your site. Many people tend to wander the internet without a specific destination, so making yourself easy to find is of key importance.
5. Offer Some Evidence
When it comes to advertisements, every company claims to be the best. From the customer’s perspective, they all start sounding like obnoxious carnival barkers after a while. To separate yourself from the blowhards, you need to show your customer why your product is worth buying.
This could take the form of an experiment, customer testimonials, or maybe just a good logical argument. Either way, you need to let the customer know why they should choose you over the others, and you need to show some kind of evidence.
6. Make Your Video Mobile-Friendly
There are many different kinds of devices that can access the internet, and you want to make sure that your video can be viewed on all of them. Mobile devices are the most important in this category because everyone uses them. By contrast, not everyone owns or uses a home computer.
The most important thing is to adjust the size of the video. If your video player cannot adapt to different screens, it will look terrible. That’s why you need to pick a video player that is “device-agnostic.” It can be hard to make videos small enough for mobile without compromising the quality, but this guide should help to get you started.
We hope you enjoyed this brief introduction to a very complex subject. We also hope that you will be able to use these simple tips to create better videos that bring you more business. As in many aspects of life, everything is decided by a first impression. If we have made a good impression on you, please feel free to fill out the contact form below.