Optimizing your website is not an easy job because a lot of things get inter-connected making it a complicated business. However, here are a few tips and tricks that can help you optimizing your site. Let’s have a look.
1 Page Speed:
Since Google is keen on offering better user experience; it has declared that it will offer preferential SERP raking to the sites that have a better load time. That means you have to check the load time of the webpage using tools like pingdom.
How to optimize:
- Reduce HTTP request
- Minify and collate files
- Reduce the first-byte time
- Minimize server response time
2 Traffic Source:
At times, the ranking might drop because of SEO problems. For instance, if your paid traffic is declining, then you are likely to experience ranking issues. Therefore, you should find out the source of traffic.
How to optimize:
In order to optimize, you first need to run an SEO audit to figure out the changes that have caused the problem. After identifying the cause you can then make necessary changes to rectify the issue. For instance, if your page ranking drooped because few paid ad traffic had not been impressive, then you can make it work by making your ads more effective.
3 Optimize page title:
Since the heading/ page title is important to your visitors to understand the context of your product and services, you need to keep the heading precise and clear so that the readers can find out what they are searching for quickly and easily.
How to optimize:
For instance, Fashion-is-style-oriented-click-let is not a good header because it can dispel readers thus increasing bounce rate, all you need to do is to keep the heading up to 50 characters and use keywords in between that are likely to be used by your users or customers. In brief; you need to use keywords and still need to have a clear and simple heading.
4 Hyperlinks:
Outbound and internal links are an important part of SEO strategy. Since links with anchor texts can make your visitors remain on your site for a longer period, it helps in decreasing the bounce rate thus improving your ranking.
How to optimize:
You should bring more authority page links to your page to get the Google’s “trustworthiness/authority. As the number of outbound authority links grow, the will start to grow by themselves as authority.
5 Meta data:
Whenever you move your web site from one ecosystem to another, you are likely to encounter issues. For instance, if you move your site from one platform to another effective CMS, then you are likely to lose Meta description and title tags in the process.
How to optimize:
- All you need to do is to access the Wayback machine tool and identify whether the current tags same as the old ones
- If there are changes or discrepancies, then you need to change the tags s that the new site can reflect the old data.
Note: you need to check each page because the same issue with multiple pages can get depressing results.
6 Competitor’s strategy:
SEO is not about how good you are at it; in fact, it is also about how your competitors are doing. Your competitor’s strong strategy can bring your ranking down. That is true! The competition is too fierce.
How to optimize:
If you have stopped your SEO campaign, then you should start once again to get your site on the right track. If you are currently running SEO campaign and not getting the result, then it likely that you are doing it wrong, hence, find a digital marketing agency that uses advance tools to analyze your competitor’s strategy.
7 URL optimization:
If you think that URL optimization is not appropriate, then you are completely wrong because Google and other search engines can index any type of URL. So, it makes sense to optimize.
- Instead of using dynamic URLs that are a string of numbers and characters meant for machines use static URL along with keywords
- Use canonical URLs in XML sitemap and use hyphens inside the URL string instead of underscores because Google will read underscores as single words while hyphenated URLs will be read as multiple words
8 Mobile responsive:
Since Google wants its users to have a seamless experience, you need to have a mobile-friendly site. If you get one, then you are likely to enjoy preferential page ranking.
How to optimize:
If your site is an old one, then you have to hire developers who can make the necessary changes to make mobile red. If you are creating a new site, then you should simply make it mobile friendly.
9 Keyword research:
You need to use the right keywords in order to get a better page ranking. You have to understand the fact that keywords are not simply what you think is right. In fact, it needs proper research to find out keywords according to t your business segment and users’ browsing habits. There a lot of free tools available on the web for you to run the keyword research.
Note: you must find out what your competitors are using rather than finding out what works for you. So, be objective and analytical in this regard.
Usability:
As mentioned above, Google wants to offer a great and better user experience; therefore, it has designed its algorithm to consider your page’s overall structure that includes layout, navigation, size of images, speed and much more. So, make sure that you pay attention to details as far s user experience is concerned, by doing so, you will be able to improve your page ranking.
The above stated tips are useful and you need to use them rightly. So, start it from today and you will get results in the long run. Note; SEO takes little time to show its results, therefore, you need to have a little patience to get the results out of your efforts, do it today and results will follow.
