Over the past two years, I’ve spent over $2,000,000 buying ads (see below) and when I worked there I helped build their ad system.

This is an excellent article that gives great advice if you’re just starting out with Facebook Advertising.

At Lobster we do a lot of Facebook ads for ourselves and for our clients and have found it to be very effective in driving targeted traffic to your website.
But this article gives sound advice about what to avoid doing as well as what works so well worth a read.