Usually when we think about marketing, the phrase ‘think outside the box’ gets chucked around in most cases; but how far outside the box do you travel? If we look at some the world’s giants, like Pepsi and Cadbury, they create adverts and campaigns that if you saw them without their branding all over it you wouldn’t know it was them, it can leave the viewer unclear about what message is trying to be portrayed. This can be said for businesses of all types; if the message you are trying to get across is unclear, then what’s the point? Try showing your ideas to ‘outsiders’ and ask what they think a product or service is to gauge just how far to go outside the box. However, sometimes a video is just cool! The Unbelievable Game – Pepsi Max. Unbelievable #LiveForNow
About The Author
I'm Hannah from yourVA, Virtual Assistance. I provide professional, administrative services on a freelance basis to clients from across the UK. As a VA my services afford clients the time to focus on their business. My services range from PA services, administrative support, e-marketing and event management. This includes anything from inputting data and document formatting to organising a gala dinner. Being virtual means I can work with clients, their team or suppliers anywhere in the World and I do this for clients in a variety of sectors, from photographers to business consultants. I love writing blogs for Lobster, so I hope you enjoy them!
29th December 2015
19th September 2020