Google SERPs have never been more competitive, and every increase in organic ranking is significant. For example, look at the amount of traffic that each ranking position receives:
You MUST be on the first page; otherwise, you will not be seen. Here are the on-page, technical, and off-page SEO steps to make your campaign management a success.
Use a quick site audit to find and fix broken links, 404 errors, and other penalties
Identifying and fixing site errors can lay the foundation for your content’s success. SEMrush is a powerful tool for search engine marketing that allows you to conduct an in-depth site audit and receive regular optimization suggestions directly in your email. This will help you know where you need to improve.
Google PageSpeed Insights Can Help You Improve Your Site Speed
Google will stop indexing your website if your site loads too slowly. As a result, users may even leave your site. So, fix it fast with Google page speed insights and adhere to Google’s UX algorithm preference.
Google Analytics: Set up Goal Values
How is your SEO? If you don’t set up Google Analytics with customizable goals, you won’t know. This allows you to calculate the value of each organic lead, as well as who is reading your content. You can also determine where people are tuning out in their buyer’s journey.
Optimize your site for Mobile First Indexing
Google displays the mobile version of a website in search results. By optimizing your website for mobile, Google can display it in the format that’s most conducive to smartphones and their short attention spans.
Keywords with Low Volume and High Value: Identifying and Prioritizing Keyword Targets
SEMrush’s position tracking tool is a great way to do vital keyword research. It will show you if you are actually ranking for keywords that you want to target. In addition, you can filter out keywords that are not relevant, too competitive (Keyword difficulty score is high), or have too much SERP competition (will compete with paid Google ads).
The longer the tail of a keyword, the less likely it is to be searched for and the lower the Keyword difficulty score. Keyword Magic’s Keyword Magic tool will show you the terms that you are actually capable of ranking.
Complete Your Online Business Directories, Including Google My Business Profile
Be sure to complete and accurately fill out your Google My Business profile, providing details like business hours, photos, and customer reviews. Doing this can increase visibility in local search results as well as increase chances of potential customers discovering your business.
Apart from Google My Business, there are other online business directories to list your business on. Popular examples are Yelp, Yellow Pages and Angie’s List – listing on these directories will boost SEO efforts while making it easier for potential customers to locate you online.
When listing your business on online directories, be sure to provide accurate and current information, such as its name, address, phone number, website, hours of operation and any special requirements it might need for operation. By including as much detail as possible in your listing you may help potential customers learn more about your company and increase the odds that they’ll do business with you.
Consolidate Your Social Media Presence
Social media presence can have a tremendously positive effect on your search engine optimization (SEO) efforts. Social media can drive visitors directly to your website and improve online visibility; however, having presence across various social platforms alone isn’t enough if you want your SEO efforts to truly take off; to maximize its effectivity for SEO you must consolidate them all together.
Consolidating your social media presence involves choosing several platforms and optimizing them fully to reduce management overhead while helping search engines understand your online presence more clearly. This makes managing accounts simpler while helping search engines recognize who and where your followers are located online.
Transform the best articles into other content formats and redistribute
Do you have a white paper that is heavy on data? Then divide it into multiple infographics, and send them via email. Have you received several excellent questions from participants in a recent webinar? Great! Use them to create an FAQ page with all the answers.
You can turn a single idea into multiple marketing assets at the same time. This shows Google that you are constantly updating your website and making it valuable for searchers.
Automate Your Analytics and Integrate Other Platforms
Google Analytics should be your mainstay, but it’s also important to pull data from email marketing platforms and social media tools, as well as CRMs. These platforms are often integrated to give you a comprehensive view of your marketing performance.
Try at least one new form of media
Videos, podcasts, PDFs, social posts, and more are all featured and indexed by search engines, just as blogs and infographics. Diversify content to keep up with the ongoing changes in SEO. If you don’t have the appropriate experience for content creation, you must hire a professional content marketer. Do a little a bit of research about content marketing jobs to choose the right profile for your company.